Life, 1927-05-05 · page 4 of 46
Life — May 5, 1927 — page 4: what you’re looking at
What you’re looking at
This page is **primarily a Welch's Grape Juice advertisement**, not a political cartoon. The main image shows a bottle of Welch's grape juice with filled glasses and decorative flowers, promoting the product as a healthful breakfast beverage. The right column contains "The Plutocrat," a **humorous poem by Booth Tarkington** satirizing wealthy industrialists. It describes a "bluff Midwestern plutocrat" named Mr. Tinker who becomes conceited after amassing fortune, comparing his inflated ego to historical figures like Ancient Romans and Roman emperors. The satire mocks American robber-baron culture and nouveaux-riches pretensions to grandeur. Below is a separate humor piece, "Very Good, Sir!" — a brief comic dialogue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ust Pure Juice ===] of choicest Fresh Grapes Especially good with chipped ice or ginger ale or charged toater make “GooD MORNING” a reality start the day with Welch's Grape Juice—the pure juice squeezed from fresh grapes. Every glass of it builds health. ’s gives you all the healthful qualities you look for in the fresh fruit. Vitamins, laxative properties, min- eral salts that you must have to keep well; fruit sugar for quick energy and fruit elements that prevent acidity. Refreshing, no matter how you drink it or when, For a pure fruit drink at the soda fountain ask for Welch’s. Some delicious mixed drinks are sug- gested on every label. Free Offer: Booklet of fruit drinks and the “why” of Welch's for breakfast. Write for it, The Welch Grape Juice Co., Dept. 1-32, Westfield, N. Y. Makers of Welch's Grape Juice, Grapelade, Grape Jelly and other Pre- serve Products. Canadian plant, St. Catharines, Ontario, For the Breakfast Fruit Juice fine hotels allover the country serve Welch's Grape Juice, well chilled. Among them: Tue Piaza Tne Buackstoxe Tue Patace Horet Tue Mayrtower Washington Tue Roosevert New Orleans ‘Tue Marytanp Horet Pasadena Miami Bicrwore Coral Gables Tur Ampassapon —Atlantie City Mr, Royat Hore, — Montreal New York City Chicago San Francisco The Plutocrat By Booth Tarkington. Doubleday, Page & (, MPORTANT, hearty, crude and loud, In no environment a shrinker, He owned the ship and bossed the crowd— The many-millioned Mr. Tinker, The bluff Midwestern plutocrat Became an incubus, a bogle To that conceited dandiprat The lofty playwright, Laurence Ogle. On land, in strects or desert scenes, The Many,—tame or half-bar barian— The Arabs, French and Algerines Revered the horrible Rotarian, But when, at Timgad, Ogle heard The fellow termed “an Ancient Roman,” He thought it nothing less absurd Than if they'd called him Daniel Frohman. Yet, after all, the parallel x gantly funny; ewise, knew the spell Of Bigness, Progress, Brag and Money. The Romans, too, were bold as brass And loved Success plumbing; Athenian highbrows crass, But they were always up and coming. and moder called — them Before our playwright makes a bit (The lucky snob!) with ‘Tinker’ daughter, You'll pick up gems of sense an wit Of mighty near the finest water. You'll note that people, great and small, The Siamese, the Turk, the Kre man, The Englishman, the Celt, the Gaul, The prig and plutocrat are hams Arthur Guiterman. Very Good, Sir! Master (grimly, to butler): 1 ase! you last night, Jennings, to taste the pt I purchased and give me your opiniee of it. Now I find there are four bottles missing. Bertier: Taste it, sir? 1 thought said test it!—London Opinion. LIFE: Published Weekly by Life Pub. Co., 598 Madisoa Ave., ibecription, $5.00. Vol. 89. No. 2322. 1927, Ent'd as 2nd Class Matter, June 8, 1883, at New. York Pt May Office, under act of March 3, 1879, Printed in U.S. A. Bavdas You Class ink at the Post Office Dept., Canada. Copan 1927, Life Pub. Co., in U. 8, England and British Poses, comicbooks.com