Life, 1927-05-05 · page 42 of 46
Life — May 5, 1927 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content**, not political satire. It contains: 1. **W.L. Douglas Shoes ad** (left): A straightforward product advertisement featuring the company founder, promoting comfortable, affordable shoes ($5-$8 for men's). The "If the Shoe Fits" slogan emphasizes proper fitting. 2. **Mother's Day ad** (bottom left): A sentimental illustration promoting Reymer's chocolates as an appropriate gift, with dealers listed. 3. **Life magazine self-promotion** (right): The bulk of the page announces an upcoming "Fashion Number" issue, teasing it as humorous and stylish. It lists famous fashion illustrators (Ralph Barton, John Held Jr., etc.) and promotes upcoming special issues (Back Number, Advance Number, Commencement Number). The "Smart People" headline is simply marketing copy encouraging readers to order the Fashion issue early. There is **no political cartoon or satirical commentary** on this page—it's a commercial publication promoting products and the magazine itself.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Circular Seam Oxford in Black or Medium Tay W. L. DOUGLAS S PR | $5 10 $8 me , mart eople! AAT | | ae y . AMERICA’S BEST KNOWN SHOES W. L. Douglas stores in principal cities and shoe deal- Fy oO et aed song nee Donglan sales Cif the Shoe Fits”? — He is one to know that they are smart? Because they are doing a very smart thing easy-walking comfort is assured. And that’s why it’s a good idea for you to | —they are hurrying to the news-stand wear W. L. Douglas Shoes. to place their orders now for the Our salesmen are experienced in fitting feet. They know that comfortable fitting @ shoes mean a satisfied customer—and it F as hio n N umb er is the thousands of satisfied customers that have made W. L. Douglas shoes na- tionally famous for half a century. of Men's Shoes $5 to $8 We 's Shoes $3 and $6 Ss ’ - 1 $5 and $6 sf ee eS Boys’ Shoes $4 and $5 F | e W. L. DOUGLAS SHOE COMPANY - BROCKTON, MASS. ES—it will be revealed next week, and we can promise that its appearance will provide the greatest humorous thrill of the Spring Season, Chic—stylish—conforming to trim, girlish lines—the FASHION NUMBER is sure to be a sensation among all those who are fascinated by clothes and their wearers. The cover is by F. G. COOPER, and within the number are many alluring designs by RALPH BARTON, RUSSELL) PATTER- SON, GARRETT PRICE, LOREN STOUT, CHARLES BASKERVILLE, JOHN HELD, JR., and other keen-eyed observers of modern femininity. Don't miss the FASHION NUMBER! * # *@ EDICATED to Smart People, too, are the BACK NUMBER (a humorous outline ” for MOTHERS DAY of history), the ADVANCE NUMBER (a MAY a6 venture into the weird future) and the COM- Scores approved a8 No Gift is more RVB MENCEMENT NUMBER (very collegiate). Sota expressive or Chocolates They are all to come, one after another fro: Reymers'~ more welcome within the next four weeks. enoeng frobecs and careful hand hing. Dealer in gure evted read Life re gularly (7— EVERY ae MADE BY REYMER & BROTHERS INCORPORATED PITTSBURG SINCE 1846 es comicbooks.com