Life, 1927-05-05 · page 40 of 46
Life — May 5, 1927 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information**, not political satire. The main content includes: **The "Alibi Contest"**: Life's weekly competition where readers submit humorous endings to a sentence starting "Well, you see, it's this way..." The winner receives $50; runners-up get $10 each. Answers must not exceed 25 words. This reflects 1920s popular culture—contests were common magazine engagement tools. **Advertisements include:** - Santa Fe Railroad's "Indian-detour" promoting tourism to New Mexico pueblos and Spanish settlements - Russell Patterson's school of humorous illustration, teaching cartooning techniques - Chalfonte-Haddon Hall hotel in Atlantic City **"Too Old to Learn"** (bottom): A brief humorous anecdote about an older man at a movie theater regretting he never learned to kiss properly—social commentary on changing courtship customs, perhaps mildly risqué for the era. The page reflects 1920s consumer culture, leisure travel, and amateur creative competitions rather than political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life [Mail coupon for picture folder You can break your cross-conti- nent rail journey on your way to and from California with the Ind- ian-detour—three glorious days by motor about the ancient Indian pueblos, Spanish settlements and prehistoric cliff-dwellings in the New Mexico Rockies between Las Vegas, Santa Fé and Albu- querque. Personally escorted. On the Indian-detour you are still the guest of the Santa Fe and Fred Harvey in every detail of accommodation and fine service. The low additional cost is all-inclusive. Lodging with bath every night. mail coupon a gleture W.J.BI Pass. Traf. Mer. ita Fe System Lines 1157-A Railway Exchange, Chicago, Ill. Please send me free picture folder about the “Indian-detour™ and * “Roads to Yesterday.” Conditions of the Great Alibi Contest (Please turn to page 11 for other information.) BACH weck we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week i arked “ALIBI NUMBER T'Y-ONE ” of $50.00 will be to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, “Well, you see, it’s this way...." Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not excced twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be cligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to cach of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER TWENTY-ONE should _ be marked, and sent to ALIBI CON- TEST EDITOR, Li ison Avenue, New Yor answers to ALIBI NUM TW Y-ONE must reach Lire’s office before 12 noon on May 19, 1927. Announcement of the win- ners will be made in the issue of June 9, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion. awarded ach Too Old to Learn A strancen nudged me in the ribs at the picture show the other night. * he whispered, “I guess my life has been wasted, after all. I've had three s and I never kissed any of ‘em the that feller’s doing it.” “Is it too late?” I murmured, endeav- oring to register sympathy. “Tt is,” he returned sadly. “I am trou- bled with a shortness of breath.” —Morning Oregonian. Drawing ° ma Few Hours! —and now teaches you his original methods in a series of 20 snappy lessons — brimful with sparkling interest from the very start — a de. parture from the purely conventional, This training consti- tutes the last word in Humorous! Illustration, teaching a New Art for a New Age—a pleasant relief from the old style, standardized instruction. Learn to draw the dashing, peppy types that are all the rage as exemplified by Mr. Patter- son's numerous contributions to maga- zines. Let him teach you his clever technique. What profession could com- pare with this in its irresistible appeal or sheer earning power? Write now for full information. Russell Patterson School of Humorous IIlustration Michigan Ave. at 20th St., Dept. 5 CHICAGO - - = ILLINOIS In very center of things on the Beach end Boardwalk Welcome you to Atlantic City with all the hospitality and friendly atmosphere of home. American Plan Only. Ab . Dual. Trio™ Radio Concert every Tuesday evening. “Tune i on WPG at 9. Ilustrated {folder and rates on request. LEEDS ano LIPPINCOTT COMPANY comicbooks.com