Life, 1927-05-05 · page 31 of 46
Life — May 5, 1927 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not satire. It promotes tires manufactured by LEE of Conshohocken, a Pennsylvania rubber company. The illustrated scene at top shows a leisurely suburban or resort setting where people enjoy recreational activities—a visual metaphor for the comfort and reliability LEE tires provide. The accompanying tire photograph emphasizes product quality. The advertisement's marketing strategy emphasizes **craftsmanship and worker loyalty**: LEE personally trained skilled workers who remain in their homes rather than shifting between factories. This narrative contrasts "hand-trained" quality against mere machine production, positioning LEE tires as superior through human expertise rather than industrial efficiency alone. The tagline "Cost No More to Buy—Far Less to Run" appeals to value-conscious consumers by claiming durability justifies the purchase price. This reflects early 20th-century advertising that valued artisanal reputation and local community ties as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rer,” with ix it or r the man- pulse best pic- dd, INLE DUETS 192T I con- cam- TIRES BY LEE of CONSHOHOCKEN inous re When LEE of Conshohocken began his own business, he was one of lores the most expert fabricators of rubber. His surgical rubber goods be- came and they remain the standard of quality all over the world. He slowly assembled a corps of workers and they learned “rub- ber” from Lee. He taught them how, and when tire-making came, they knew how. Machines do what they can, but the important part is done by hand; hands trained to the Lee method. The workers for LEE of Conshohocken are not merely “rubber- workers,” shifting from one factory to another as the labor demand They dive here in their own homes; they know how to s, one way; the Lee way. It is this trained Craftsmanship plus the most modern methods that make your tire money go the farthest—when you ride on Tires by LEE of Conshohocken. Pneumatic tires for passenger cars, trucks, buses. Staghound tires for commercial use and the famous Lee Puncture Proof cords for unusual service. COST NO MORE TO BUY ~ FAR LESS TO RUN comicbooks.com