Life, 1927-04-28 · page 13 of 35
Life — April 28, 1927 — page 13: what you’re looking at
What you’re looking at
This page features *Life* magazine's "Alibi Contest," a humor competition where readers submit creative excuses. The winning entry (Alibi Number Fifteen) shows a man telling his wife he bought golf clubs from "Ritz Brothers" for his mother—a transparent lie since the wife suspects he bought them for himself. Alibi Number Twenty depicts a golfer caught playing truant from church. When confronted by a clergyman, the golfer claims he was "home ill," but his wife contradicts him, saying he was actually golfing. The satire mocks the common male vice of prioritizing golf over religious or family obligations, and the absurdity of poor excuses husbands invented to justify neglecting responsibilities for their hobby.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PRIZE WINNERS ALIBI NUMBER FIFTEEN Shes wuy, arcuir! You TOLD ME you GOT ALL YOUR CLOTHES FROM RITZ BROTHERS, WHAT ARE YOU DOING in there? He: WELL, YOU SEE, 17’ THIS way...I was buying some golf trousers for my mother. This Alibi, which wins the first prize of $50.00, was submitted by RALDINE Howvar, 1021 East Fifth Street, Long Beach, California. Five second prizes of $10.00 each have been awarded to the following: W. C. Harpine, Amarillo, Texas, for the Alibi: “I’m being sued for breach of promise, and I don’t want to appear too prosperous to the Jury.” W.V. San Antonio, Texas, for the A “I always go upstairs for my pajamas.” Mrs. Arruur Mazycx, Yazoo ‘ity, Mississippi, for the Alibi: “Father read that it took nine tailors to make a man so he thought I ought to try eight more.” Mites Rueny, Milwaukee, Wis- consin, for the Alibi: “I noticed your dad's clothes and I don’t want him to think I'm too Ritzy for your family.” M. M. Woop, Toronto, Canada, for the Alibi: “My doctor advised me to wear a vest and Ritz Broth- ers have nothing but waistcoats.” ALIBI CONTEST Conditions of the Contest on page 31 $100.00 Weekly in Prizes HE Alibi Contest Editor has pleasure in reporting that the extraordinary interest shown in this Contest from the outset gives no sign of diminishing. On the contrary, the number of answers received has __ steadily grown, until we have been forced to conclude—what ?—the Contest? Indeed, no. We have been forced to conclude that no other sport in this country could possibly muster so many enthusiastic devotees. Alibi Number Twenty, this week's ingenuity-provoker, ap- pears below. Mr. Price’s drawing and the caption below it are self- explanatory. All you have to do is to complete, in twenty-five words or less, the Alibi, or ex- cuse, which the golfer must perpe- trate. Try right now for one of the cash prizes, which are as follows: First Prize, $50.00 Five Second Prizes of $10.00 each ALIBI NUMBER TWENTY- ONE will be published in Lire next week, with a new set of prizes offered, Read the conditions carefully— and go to it! ALIBI NUMBER TWENTY | Vestryman: wer MISSED YOU IN CHURCH THIS MORNING. YOUR WIFE SAID YOU WERE HOME ILL. Golf Enthusiast: weit, you sex, 17’s THIS WAY... comicbooks.com