Life, 1927-04-14 · page 35 of 38
Life — April 14, 1927 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertisements** interspersed with a magazine subscription pitch—not satirical content. The ads feature: 1. **W.L. Douglas Shoes**: A men's shoe company advertisement emphasizing durability ("proof of a shoe is in the wearing of it"), with a portrait of the founder/brand ambassador. 2. **Brooks Brothers Clothing**: A gentlemen's furnishing goods advertisement showing well-dressed men, targeting affluent customers. 3. **Boyd Arrow Collar**: A shirt collar advertisement highlighting design features (low band, curve cut, comfort). 4. **Life Magazine subscription offer**: The publication promotes itself as a humor magazine with "real things to laugh at—a sure laugh on every page," using the aphorism "When All The World Laughs / The Perfection of Humanity / Will Have Been Reached" to position laughter as an intellectual virtue. The page reflects early 20th-century consumer culture targeting middle-to-upper-class men, with emphasis on quality, style, and gentlemanly appearance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
W. L. DOUGLAS $5 to $8 Shoes for Men Las an \ a ul wil AMERICA’S BEST KNOWN SHOES W.L. Douglas stores in principal cities and shoe dealers Fons cmepospelen te sears or paper The proof of a shoe is in the wearing of it —T1 5 That explains why, for half a century, W. L. Douglas shoes have won an ever increasing patronage. W. L. Douglas shoes have always given the best— in style,comfort,service and value. The oxford shown here is atypical example of what $7.00 will buy in a Douglas shoe. wineries Sandss P Boyt Seer Band $8 W.L. DOUGLAS SHOE COMPANY, Brockton, Massachusetts , “When All The World Laughs We The Perfection of Humanity G Se) Will Have Been Reached.” es tN I fully believes this, and, noting the really high intel- lectual standard of its friends, considers laughter a fair educational test. Readers of Lire have real things to laugh at—a sure laugh on every page. Try it yourself fora year, or Obey That Impulse, and, for a trial trip, avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for the next ten weeks to LIFE, 598 Madison Avenue, New York One Year $8 Canadian $5.80 Foreign $6.60 ESTAGLISHED 1818 Clothes & Accessories for Spring Send for Brooxs’s Miscellany BOSTON PALM BEACH NEWPORT LITTLE BUILDING PLAZA BUILDING AUORAIN BUILDING ‘Tacmont con, Coumry Rove 220 Bruce Avenvt CLUETT, PEABODY & CO, INC. ARROW COLLAR WITH VERY LOW BAND, CURVE CUT SIDES, LONG ROLL FRONT POINTS ~ ~ SMART IN ITS LINES AND VERY COMFORTABLE. comicbooks.com