Life, 1927-04-07 · page 58 of 59
Life — April 7, 1927 — page 58: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It promotes Lee Tires, manufactured in Conshohocken, Pennsylvania. The illustration depicts a 1920s street scene with well-dressed women admiring automobiles, establishing an aspirational lifestyle context for the product. The advertisement emphasizes Lee's competitive advantages: quality materials, skilled workmanship, and crucially, a "quarter century of quality-tradition"—appealing to consumer confidence through established reputation. The key selling point is the slogan "COST NO MORE TO BUY ~ FAR LESS TO RUN," claiming Lee tires offer superior value despite comparable pricing. The ad mentions specialized products like "Puncture Proof cords" for unusual service, targeting both passenger and commercial markets. The signature date appears to be 1927, placing this during the automobile boom era when tire quality directly impacted vehicle reliability and safety on emerging road systems.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life EE of Conshohocken bist EN? 927. Ride on tires by L E E of Conshohocken Onze war to be sure of getting good tires is to be certain that LEE of Con- shohocken made them. Good materials can be had by any tire maker if he wants them; there's no monopoly in quality materials. Good workmen can be had; we know because we've got a lot of them. But there is more than good work- manship in Lee Tires; more than quality materials. There's a quarter century of quality- tradition and craftsman-spirit in every one of them. They will give you dependable serv- ice because they're made for service. And the Lee dealer somewhere near you, who will make your tire money go the farthest, is a mighty good man to know. Pneumatic tires for passenger cars, trucks, buses. Staghound tires for commercial use and the famous Lee Puncture Proof cords for unusual service, 7/ a COST NO MORE TO BUY ~ FAR LESS TO RU BUSH TERMINAL PRINTING CORPORATION, BROOKLYN, NEW YORK comicbooks.com