Life, 1927-04-07 · page 57 of 59
Life — April 7, 1927 — page 57: what you’re looking at
What you’re looking at
This page announces Life's upcoming "Spring" special issues. The main cartoon depicts a running joke about ambiguous beverage service: an ocean liner passenger complains to his steward that he cannot tell whether he's been served coffee or tea, so demands the steward guess which one to bring him instead. The steward removes what turns out to be cocoa—establishing the humor that even the server doesn't know what was served. This cartoon introduces a Pickwick Pale Ale advertisement, which uses the joke's premise to argue their beer is so distinctly flavorful it requires no such confusion. The page is primarily promotional, announcing upcoming special issues (Travel, Easter, Sport, Fashion, Movie, and Commencement numbers) with covers by notable cartoonists like Garrett Price and Leonard Holton. It also promotes an "Alibi Contest" for readers. The remaining space features advertisements for Pennsylvania Lawn Mowers, typical for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
; Life is about to “Gimme tea!” said he | JSprin many delightful numbers in jee ctiom of the vernal season. ted for your consideration herewith, is the first of a series of Bigger and Bet- ter Specials that Lire has prepared in cele- ‘ bration of the vernal season (i. e., “Spring’’). AA. . n American passengeron an ocean It will have many successful successors, none liner called his table steward and said: of which you will want to miss. “PALE “Steward, if this is coffee, gimme $ tea: if it’s tea, gimme coffee.” *. *£ * ¥ And sothe steward removed the gentleman's cup J of cocoa. If the gentleman had ordered Pickwick, Ts TRAVEL NUMBER, submit- there would have been no doubt in his mind as EXT week comes the EASTER NUM- diss ; to what it was—because no other brew in the whole U.S. compares with it. BER, with an exceedingly smart cover - D by GARRETT PRICE—and a vitally \ PICKWICK = powerful cartoon, “Divine Worship in nett PALE and STOUT ° America,” by F. STROTHMANN. ge Serpe rcp ernpeey. Birt dead At the better clubs, hotels and restaurants ek * = £ INREFFER ny AT IER that—the SPORT NUMBER— with an appeal to baseball fans, golf bugs, tennis addicts, contract bridge fiends, questionnaire nuts and other enthusiasts. u? The cover, “The Sport of Missing Men,” is by LEONARD HOLTON. *-_ * * 'HEN come the FASHION, MOVIE, ~ and COMMENCEMENT NUMBERS, ad | and two unusual BURLESQUES to be i announced later-—with covers by JOHN HELD, JR., F. G. COOPER, COLES PHIL- LIPS, RUSSELL PATTERSON and others’ + * * us ast os oe . . oo BETTER soll is, bound to follow : N EVERY issue of Lire is America’s best aesys See rien” PENNSYES A ve humor by America’s brightest humorists— NVANIA Super Feirway Mower. In public parks, as well as on golf courses, te i ji the Super Fairway materially reduces ta and there is anew ALIBI CONTEST pic- 4 fie Super Fairway materially ore an ture each week to test the mental alertness g Deeks oof he read construction . of our readers. If you haven't already sures low maintenance corte * 3, +, : ba The PENNSYLVANIA Su: Roll entered this fascinating contest, do so at Mower was designed spectically for . y he deli once. You'll find a new ALIBI on page 19 E- putting arene cndtermiscours” leis rere the perfect mower for precision cuttin : i of this issue. and positively leavesne wavesor ridges, The complete line of PENNSYLVANIA Quality Mowers for public we parks and golf courses is illustrated and described in an attractive new a i Catalogue. "Write today for your copy. PENNSYLVANIA LAWN MOWER WORKS tead Li fe re gularly a ee : | tr EVERY = i DENN ENNSYEVANIA comicbooks.com