Life, 1927-03-24 · page 27 of 38
Life — March 24, 1927 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not a political cartoon. It promotes Eastman Kodak's new Ciné-Kodak home movie camera system. The top photograph shows a family watching a projected film in their living room—a scene meant to appeal to middle-class consumers by depicting the novelty and pleasure of homemade movies. The image emphasizes accessibility: families could now affordably create and screen their own films at home. The advertisement highlights two products: the Ciné-Kodak camera ($70-$100) and the Kodascope projector. It markets this as an "Eastman idea"—democratizing filmmaking for ordinary households rather than professionals. The tagline "If it isn't an Eastman, it isn't a Ciné-Kodak" establishes brand authority. For modern readers: this represents early consumer electronics marketing, targeting post-WWI prosperity and growing middle-class leisure time. There is no satire or political content—it's straightforward commercial persuasion emphasizing family entertainment and technological progress.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A click of the switch on your Kedascepe projector —and the movie you've made is om your screen. Ciné-Kodak for Home Movies O REAL is it all that you can almost hear the children’s shouts of laughter when your play- time movie of them flashes on the screen—in fact you can, for the youngsters themselves are right be- side you and their enjoyment is keen—and audible. Ciné-Kodak for making movies, Kodascope projector for showing ‘them—that’s the Eastman idea as applied to this new pleasure—and it’s a striking achievement. The Ciné-Kodak Model B, with Kodak Anastigmat /6.5 lens, is priced at $70; with Kodak Anas- tigmat /-3.5, at an even hundred. A complete outfit now—Ciné- Kodak, Kodascope and screen— as low as $140), The thousands of Kodak dealers are now prepared to demonstrate the Ciné-Kodak. If your dealer is not yet ready, write us for Ciné- Kodak bookkts. Uf it isn’t an Eastman, it isn’t a Ciné=-Kodak You may sight the Cind-Kodak cither at eve level or want height—an exclusive feature. Eastman Kodak Company, Rochester, N. Y., te Kodak City comicbooks.com