Life, 1927-02-24 · page 27 of 39
Life — February 24, 1927 — page 27: what you’re looking at
What you’re looking at
This page is entirely a **product advertisement** for the Kodak Portrait Attachment—there is no political cartoon or satire. It appears in *Life* magazine's advertising section. The ad demonstrates how the attachment works: a photographer can add a special lens to their camera to take close-up portraits. The images show the setup (left: actual photograph made with the device; center/right: behind-the-scenes demonstration of how the picture was taken). The advertisement targets amateur photographers, emphasizing that the inexpensive attachment ($0.50–$0.75) enables sharp, enlarged portraits of people, flowers, and small objects—marketed as adding "zest" to everyday picture-making. The appeal is democratic accessibility: ordinary people with Kodak cameras could now create professional-looking close-ups without expensive equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Here's the way the picture was made and— Here's the actual picture—made, as illustrated above with a Kodak and Kodak Portrait Attachment, Kodak Portrait At- tachment is just an extra lens, Price $0.50 and $0.75. Close-ups with a Kodak give new zest to picture-making. Just slip a Kodak Portrait Attachment over the regular lens equipment—it’s done as soon as said—and the subject is brought into sharp focus at close-up range, within arm’s length if you like. The result is big images— informal head-and-shoulder portraits fill the print; studies of flowers, of family heirlooms and other relatively small subjects register in satisfying size. And informal portraiture is just something more added to the day in and day out pleasure of picture-making the Kodak way—just another reason why you'll want to get your Kodak out and keep it busy. Price of Kodak Portrait Attachment is $0.50 and $0.75 according to size, Autographic Kodaks $5 up. At your dealer's, Eastman Kodak Company, Rochester, N.Y ., Te Kodak city comicbooks.com