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Life, 1927-02-17 · page 34 of 34

Life — February 17, 1927 — page 34: what you’re looking at

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Life — February 17, 1927 — page 34: Life, 1927-02-17

What you’re looking at

This page is primarily **book reviews and advertising** rather than satire or political commentary. The main content features book recommendations from 1927, reviewing titles like Hemingway's "The Sun Also Rises" and works by contemporary modernist authors. Notably, the reviews employ dry wit typical of Life magazine's house style—for example, dismissing one book as "Simply terrible" or describing another's heroine as "daughter of a demi-mondaine, tra-la!" The sidebar advertises luxury motor tours through Spain, Italy, and North Africa—aspirational travel for wealthy readers in the 1920s. Below is a brief comedic anecdote about a stage magician's assistant who, confused by theater locations, crashes into a cinema box-office thinking it's the theatre entrance. At bottom: Aspirin advertisement featuring the "Bayer Cross" trademark, emphasizing the product's safety and prescription legitimacy. The page reflects 1920s modernist literature, consumer prosperity, and advertising strategy—not political commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life i {SPAIN eo ITALY... by Sonat | WENTY years’ nce of cateringto \suit you) are ideal. of worry, you travel’ ex- actly as in your own pri- vate auto, with our staff acting..as your servants. Spend winter or. spring in Southern Spain, Italy, Sicily or in Southera France. Write for book let “Highways and Byways of Southern Europe.” MOROCCO, ALGERIA and TUNISIA The Motorist’s Megca. Book- let “North African Highways and Byways by Motor Car” on request. Our staff of ex- perts at your service to help and advise you tout—without obligation. Plan Early for Your Sum- met Tour. Booklet “Seeing Europe by Auto” on request. Jee FRASER - McLEAN CO. (Esradtished 1907) 667 Fifth Ave. | New York London Plaza 4030 Paris Nice Algiers Naples Among the New Books The Red Pavilion. By John Gunther (Harper). More young moderns, with Chicago as a background. Ask Me Another! By Justin Spaif- ford and Lucien Esty (Wiking Press). A book of questions on assorted subjects, aiter opening which the reader becomes good for nothing else until he has ex- hausted it. Green Forest. By Nathalie Sedgwick Colby (Harcourt, Brace). An ocean voyage served up somewhat G fa Vir- ginia Woolf, The Minister's Daughter. By Hil- dur Dixelius (Dutton). A remarkable characterization and dramatic story by an outstanding Swedish novelist. jill. By E. M. Delafield (farper). The heroine is the daughter of a denti- mondaine, tra-la! The Second Conning Tower Book (Macy-Masius), The best of the verse which was contributed during 1926 to A.’s column in the World. “the Painted City. By Mary Badger Wilson (Stokes). Short. stories about some of the lesser lights in Washington Blondes Prefer Gentlemen. By Nora K. Strange (Ogilvie). Simply terrible. The Sun Also Rises. By Ernest Hemingway (Scribner). The Womrath patrons are _just getting around to this one, whi peopled by some of those queer habitués of the Rotonde and the Dome. Children of the Morning. By W. L. George (Putnam). A posthumous work of W. L. George purporting to depict the growth of social institutions from an imaginary state of innocence by telling what happened to a group of children shipwrecked on a desert island. The Two Sisters. By H. FE. Bates (Viking Press). The most beautiful piece of fiction that has come to this desk for a long, long time. Skin Deep. By Naomi Royde-Smith (Knopf). A new offering by the author of “The Tortoise-Shell Cat” and “The Housemaid.” To be reviewed later. Causes of War and the New Revo- lution. By Tell A. Turner (Marshall Jones). The very thing for the tired taxpayer. Go She Must. By David Garnett (Knopf). Another restless woman cuts loose. B.L. Magic and Muddle A wett-KNowy illusionist’s assistant had to disappear from the stage, run around the corner from the stage door, and make his appearance in the front of the house. One week the illusionist was appearing in a town where the theatre was situated on a corner, but the en- trance was several doors down the street. Between the entrance and the corner there was a small cinema theatre, which had a pretentious box-office. The assistant started from the stage door, rounded the corner, and, seeing the box-office of the cinema, mistook it for the entrance to his theatre. He pushed the ticket-collector aside, dashed down the aisle, fired a pistol, and shouted, “Here I am Then he discovered his mistake. —Tit-Bits (London). Abb similes of 1927: “He had as good an excuse as a man drawn for Grand Jury duty.”—Indianapolis News. USN TERMINAL PRINTING CORPORATION. BROOKLYN, NEW YORK A Sure Way To End Dandruff There is one sure way that never fails to | remove dandruff completely, and that is to dissolve it. Then you destroy it en- tirely. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will bo gone, and two or three more applications will completely disvolve and entirely destroy every single sign and trace of it, no matter how much dandruff you may have. You will find, too, that all itching of the ecalp will stop instanily and your hair will be lustrous, slosy, silky’ ‘and soft, and look and feel a bun- ired times better. You can get Liquid Arvon at any drug tore, and a four ounce bottle is all you will need This simple remedy bas never wn “Anie’s Inisit Rose” has paid its author $2,000,000. By what other name could it have done as much?—Boston Transcript. Say **Bayer Aspirin”’ INSIST! Unless you see the “Bayer Cross” on tablets you are not getting the genuine Bayer Aspirin proved safe by millions and prescribed by phy- sicians for 25 years. Accept only a | Safe Bayer package whichcontains proven directions Handy “Bayer” boxes of 12 tablets Also bottles of 24 and 100—Druggists Aspirin is the trade mark of Bayer Manu. facture of Monoaceticacidester of Salicylicaci4 EBRU comicbooks.com