Life, 1927-02-17 · page 32 of 34
Life — February 17, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information**, not political satire. The main content includes: **"The Great Alibi Contest"** — Life magazine's ongoing puzzle contest asking readers to write brief captions (max 25 words) for cartoon images. Winners will be announced March 24, 1927. Answers must reach the editor by noon March 8. **"Life's Little Low-Downs"** — Humorous anecdotes contrasting 1927 with 1937, satirizing parental advice about avoiding movies (seen as frivolous) versus later encouragement of artistic pursuits in cinema—a gentle jab at how values shift over a decade. **Advertisements** dominate the right column: Swedish tourism, Semi-Hex pencils, Dr. Scholl's corn pads, Kemp's Balsam cough remedy, Resinol skin treatment, and Cortez cigars. The left features a Johnnie Walker cigarettes ad with a Scottish figure ("Going Strong"). No significant political or social satire appears on this page—it's largely commercial content typical of 1920s magazine publishing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life “STOCKHOLM—Venice of the Nort SWEDEN Welcomes You Your days in Sweden are replete with quaint surprises and romantic scenes—cities and towns blend charmingly the native arts and customs of yesterday and today. Moderate, invigorating summer climate—an unspoiled, friendly people. Excellent hotels, rashways—inexpensive, com> fortable. Only'g days from New York, by Swedish Americon Line, or tia London or Con: tinent, Booklet “Swedish Vacation Tours, from any travel bureau or SWEDISH STATE RAILWAYS Trarel Information Bureas 2 Vanderbilt Avenue, New York 5 The Great Alibi Contest (Continued from page 11) Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. The judges cannot under- take to return any of the manu- scripts that are submitted in this Contest. Answers to ALIBI NUMBER TEN should be so marked, and sent to ALIBI CONTEST EDI- TOR, Lire, 598 Madison Avenue, New York City. All answers to ALIBI NUMBER TEN must reach Lire’s office before 12 noon on March 8, 1927. Announcement of the winners will be made in the issue of March 24, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion. Life’s Little Low-Downs 1927 “Mont,” said a not too bright boy, “kin I have a quarter to go to the movies?” “No. Keep away from them places. You're a er, Stay home and do your arithmetic. 1937 Ernest Klumpf, the young cinema magnate, granted an interview yesterday in which he said he owed his success to his mother. “My mother,” he said, pointing to her, “or ‘Momkins,’ as I always call her, always encouraged me to go on. ‘Your bent is plainly for the artistic,’ she used to say, ‘so why not leave school and turn your attention to the art of the motion pictures, which is as truly an art as painting, sculpture or the histrionic art.” “I knew my boy would succeed,” said Mrs, Klumpf, turning away to hide a telltale tear of joy. —F. P. A., in New York World, How to Dispose of an Old Watch Prace watch in vest pocket. Prepare to shovel coal into furnace. Watch will full from pocket. Shovel up watch along with coal, Throw into furnace. —Detroit News. . a WRITE 100 WORDS with SEMI-HEX and any other pencil. The result will tell you why SEMI- HEX sales are rising by leaps and bounds. The result will tell outhat SEMI-HEX is your sind of a pencil, Se At Your Stationer's—or Send 50c for a trial Dozen to GENERAL PENCIL COMPANY Jersey City NewJersey CORNS For quick, safe relief from « painful corns or tender toes and pressure of tight shoes DrScholls Zino-pads INSIST UPON KEMP'S BALSAM FOR THAT COUGH! BLOTCHY SKIN Pimples black- Dead: ete are quickly dapeled by Resinol Cortes Gaars '-MADE AT KEY WEST— comicbooks.com