Life, 1927-02-10 · page 19 of 43
Life — February 10, 1927 — page 19: what you’re looking at
What you’re looking at
This page contains several satirical pieces about 1920s college culture and society: **"Mother of Magazines"** discusses how *College Capers* magazine, despite competition from publications like *Yellow Horse* and *Laughing Hyena*, became successful by republishing undergraduate humor. The satire critiques the lack of original collegiate publications, suggesting established magazines were simply repackaging student content rather than developing genuine talent. **"Just Between Us Girls"** parodies affected theatrical speech and exaggerated emotionalism, mocking girls discussing a circus performance with overwrought capitalization and affected language. The remaining short humor pieces mock everyday situations: a Norwegian woman fitting snugly in a fjord, a Greek character's missing watch, and observations about women's fashion—specifically that the "scandal" of short skirts isn't the length but the "uppercut" (exposure of undergarments).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Mother of Magazines PITE fierce competition from all the other mag- zines reprinting undergraduate humor, College Capers (Member of the News-stand Group) led the field for years and years, It paid college papers for the right to republish their stuff. It paid them well, too. But, suddenly, it was spurned by the Yell Horse, the Gin Fizz, the Tar and Feathers, the Laughing Hyena, the Poison Vial, and some twenty- five other college publications “W LL, my dear, I'm TOO imPRESSE thronghout the I ACtually AM, because this perfectly SW Mrs. Cod: THAT NorweGian uer- Country. All coach of the Junior LEAGUE show said I really RING DOFSN’T NEED TO o stuck these deserted ‘TALent for the STAGE—can you B UP. 1US PATHER STILL RUNS ARouND College Capers ——but I mean he HONestly DID be IN A FJORD. for its rivals, THOUsands of people aROU who had merged ) SAY it, I mean, and ACtually, my dear, their interests in one great magazine called University BARrassed to ARS e T mean I've Humors and were paying the largest prices in history. 4 s been FRIGHT ful A staff conference was called by the editor of College } N? Well, ANYw: Capers. “Well,” he said at once, cheerfully, “we might as well admit that our competitors have stolen a march dear, and this COACH person, who is ACtually PER- onus. But let’s not admit defeat. We're not licked, feetly FAScinating-LOOKing, my dear, wanted SOME boys. Your jobs are safe. one to take the PART of the hind ‘Analyze our predicament and . of a CAMel which is ACtu- youll s that it was caused ally a very imPORtant poSItic simply by the fact that there | 2 » T mean he sa weren't. enough undergraduate \ ] AN me or something which is magazines to go round. Statistics | | f the HIGHest FORM of show that there were more mag- ” f ar’ p exPRE i land wines reprinting un- | i a aces like THAT, an, but dergraduate humor = A I mean I was ACtually overCOME. than there were under- P i i when he picked M my dear, be- graduate — magazines. / Z a cause he said I had TEMp’rament things our ; UY or something and I mean he said I own way too long. We h i Saa—~S:(«(Waas an ABssolute WOW as these hind got smug—our com- : . ~ LEGS of this CAMel—I mean he petitors got desperate. 2NG ACtually DID! Well, my dear, I'm It was inevitable that \ ; ACtually so exCITed about it I could they should combine y HOWL because I mean I HONestly ind that as a result we By ‘ee j never susPECted that I ACtually should be left out in i i | had TALent for the STAGE, my the cold—for a time. q dear—I mean I ACtually DIDn’t!” I say ‘for a time,’ i Lloyd Mayer. boys, because by next . } . year we'll be more sol- . 5 idly entrenched than The Price of Things ever. With this year’s ae i u “ HAT'S the secret of Corey's profits we are going to trom ) | " personalit found thirty new col- ' ‘\ Ret | een minutes a day.” leges...."" al | a Y And his wife's attractiveness?” Tupper Greenwald. “ he. : \ “Three hours and fifteen minutes i a day.” Simile f Tempora, O Mores! S well-to-do as a Mike the Greek: wwat TIME Is IT BY YOUR WATCH? AS to exposing the knee—it isn’t disgracedex- Diogenes: 1 sust GOT BACK FROM CHICAGO AND 1 the shortness of the skirt that Coast Guard officer. MAVE NO WATCIL counts, it’s the upereep. comicbooks.com