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Life, 1927-01-13 · page 35 of 39

Life — January 13, 1927 — page 35: what you’re looking at

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Life — January 13, 1927 — page 35: Life, 1927-01-13

What you’re looking at

This page contains primarily **advertising and book reviews**, not political satire. **Left side**: The "Northeaster" car horn advertisement uses dramatic, urgent language about a doctor racing through snowy streets to reach an emergency patient. The repeated "B-E-E-E-P" sounds emphasize the horn's reliability and urgency—a common advertising technique associating the product with life-saving importance. **Right side**: Book reviews by Baird Leonard critique three recent publications: Isa Glenn's *Little Pitchers* (about a neglected child), Sigmund Spaeth's *Read 'Em and Weep* (an American songbook with lyrics), and another title. Leonard's tone is satirical about the novels themselves—mocking their narrative choices and character motivations—rather than political commentary. The travel advertisements for Spain, Italy, and North Africa round out the page, typical content for *Life* magazine of this era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

at PSs. | & PTH Life When the Doctor must get through — WIRLING snow—slippery pavements— traffic-choked streets—crowds pressing at cross- walks — B-E-€-E-P— B-E-E-E-P— heads up!—the Doctor isanswering ahurrycall—somebody’slifehang- ing in the balance—every second counts—B-E-E-E-P — B-E-E-E-P— the way is cleared—on he goes with pace unslackened. The Doctor knows what icmeans to be in a hurry. And he knows the NortHeaster can get him there without a lost moment and in safety. You're in a hurry sometimes. Havea NORTHEASTER on your car. Tho Horn with that Smart Vibrant Tone The Hom with the Quick Response ‘TheHorn Nhat Lasts <2 The Horn’YouWant © There’s the right NORTHEASTER ot the right price for every car. Life and Letters (Continued from page 22) was inevitable. The only charac- terization even approaching Miss Parrish’s customary form is that of Carrie, of whom Kate said that it was too lovely a day for her to spend indoors, after she had put the broom handle through the china- closet door and fallen downstairs with a nest of cut-glass bowls. “T ITTLE PITCHERS,” by Isa Glenn (Knopf), takes its title from a sentence exasperatingly rem- iniscent of childhood and tells about a little boy who had a terrible time because he was dragged all over the earth by his parents and never got more than the beginnings or ends of broken sentences. It starts off with Michael's “remembering back” in the manner with which Miss May Sin- clair innocently incited so many lesser scribes to riot, and if you can t through the childish prattle | about “Muvver” this and “Favver” that, you will emerge into as much of a vague narrative as the author considers suitable to be filtered through the psychology of a child who was admittedly moonstruck. The continuous bickering of Michael’s parents is therefore not much clearer or more interesting to us than it was to him. I never did get quite whe was the matter with his “muv She was beautiful and discontented, and held it against Michael’s father that his work kept him in parts of | the world where she could not ex- | press herself. Just what she had to express is not given out. So she philandered outrageously, and why her husband didn’t give her the good | beating which she so rightfully mer- | ited is one of those mysteries which there is no time to ra’ on the day before New Y is supposed to get her come-uppance through the untimely death of Michael’s father, and so we leave | her, with the ardent hope that her son grows up and marries a chorus girl. “DEAD 'EM AND WEEP,” by Sigmund Spaeth (Doubleday, Page), is a history of American songs from the days of John Adams's political campaign to “There’s a New Star in Heaven To- night” (dedicated to the _ late Rudolph Valentino). It has the words and treble clef of most of the “songs you forgot to remember,” and in this connection fills a long-felt personal want, for now I can sing “The Little Lost Child” straight through without “la-la-ing” for two | lines. Baird Leonard. of worry, you travel actly as in your own pri- vate auto,.with our staff ~acting..as your seryasits. Spend winter of spring in Southern Spain, Italy, Sicily or in Southern \ France. Write for book let “Highways and Byways of Southern Europe.” MOROCCO, ALGERIA and TUNISIA Pps éctcnet 6 Mens fet “North African Highways. and Byways by Motor Car” on Fequest. Our staff of ex- perts at your service to help and advise you plan your, tour=without obligation. Plan Early for Your Sum- + met Tour. Booklet “Seeing Europe by Auto” on request. comicbooks.com