Life, 1927-01-13 · page 33 of 39
Life — January 13, 1927 — page 33: what you’re looking at
What you’re looking at
This page contains several brief satirical anecdotes mocking consumer culture and gender relations: **"Trade Secrets"** jokes about deceptive marketing—a woman unknowingly receives the "wrong" cereal brand, revealing that competing products are identical despite different names. The joke satirizes how manufacturers create artificial distinctions. **"Requiring Two More Bottles"** mocks patent medicine's false claims: a "cure" actually causes new diseases when the patient reads the side effects. **The asylum cartoon** depicts a delusional inmate claiming to be Napoleon Bonaparte. When a doctor notes he previously claimed to be Mark Antony, the inmate responds "that was by my first wife"—absurdist humor about shifting delusions. **"Revived"** shows a wife defending an absurd auction purchase (a brass nameplate), rationalized by speculating about a hypothetical future son-in-law who might be a dentist named Jones—satirizing women's frivolous spending habits. **"The Spender"** briefly mocks wives' inability to manage money ("no sales resistance"). The page also contains period advertisements for clothing, cigarettes, and patent medicines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Trade Secrets “] wast a package of Aunt JerusMa’s Rolled Wheat.” “Here it is, madam,” “This isn’t what I want. This is ‘Uncle Josh's Cereal Food.” “Yes, ma'am, It's exactly the same thing. Unele Josh is Aunt Jerusha’s Aunt Jerusha, anyhow?” “Aunt Jerusha is a couple of old mil- Jionaire bachelors in’ Michigan !* —Toronto Goblin, In a Pinch, use ALLEN’S FOOT-EASE Requiring Two More Bottles “Din that patent medicine you bought cure your aunt?” “Mercy, no! On reading the circular that was wrapped around the bottle she got two more diseases.” —Boston Transcript. a suspicion that some- k when a woman hires the highest-priced lawyer in town to get her a divorce on the ground that her husband is unable to support her. Kansas City Star. The Inmate; sacute we! 1 AM LoUIs NAPOLEON BONAPARTE OF FRANCE! The Visiting Doctor: TIME 1 WAS MERE YOU WERE ANTONY, PRO-CONSUL OF EGYPT. The Inmate: aut aut THAT was BY MY Finst WirE. —Sketch Book and Winter's Pie, WHY, THE LAST 31 Revived Tue lure of the auction sales was re- sponsible. Mrs. Brown had returned in triumph with a massive brass name plate with an inscription on it. Mr. Brown pressed hard for an ex- planation. “Well, dear, it was such a bargain,” she urged. But what on earth can you use it for?” Mrs. Brown stuck to her guns. “You can never say anything may not be very useful some day,” she said firmly. “Sup- posing our daughter marries a man named nest Jones, who is a dentist, how valuable it will be to have the name plate ready."—London Daily News, Glass Ginger Ale with tablespoontul Abbott's Bitters htful toni and palatable. Sample Bitters by mail, cts In stamps. C. W. Abbott & Co.. Baltimore, Md. The Spender “Wiry do you never trust your wife with any money?” “She has no sales resistance —Louisville Courier-Journal. A nov’s best friend is his mother, and if he comes home late enough he may find her there.—Dallas News. Lire. is, published every Thursday, simultaneously in the United States, Britain, Canada and British Possessions, Title registered in U.S. t Office, $5.00 a year in advance. Additional postage to foreign s in the Postal Union, $1.60 a year; to Canada, 80 cents, Back cannot be supplied, tert_and illustrations in Lire are copyrighted. For Reprint Ri aptly te Lire, Rolls House, Breams Buildings, } ‘ngland Breams Buildings, London, News Company, Ltd., 386-388 addressed envelope. non-return of unsoli The foreign trade supplied from Lirn’s London Office, Rolls House, Canadian distributor, The American James Street, Montreal, C be returned unless accompanied ve docs not hold itself responsi d contributions. Notice of change of address should reach this office two weeks prior No contributions 1 to the date of issue to be affected. ‘ESTABLISHED 1818 CiSeLOTMINGSO). Gentlemens Furnishing Goods, MADISON AVENUE COR. FORTY-FOURTH STREET, N.Y. Outfits for Winter Sport Send for Brooxs’s Miscellany BOSTON PALMBEACH NEWPORT LITTLE BUILOING =P: TLOING AUORAIN BUILDING ‘Teamont con. Boristen Co TY Renae 220 Beurwe Avewe SPALL MALL Cigarettes +++ Their quality never changes!+77The same inimitable blend of rich Turkish to- baccos++7 The same appeal to good tastery,vand the same famous red box. REGULARS cork lip! A ped in London A quarter here KINGS [supersize] cork and 10 for50¢ comicbooks.com