Life, 1927-01-13 · page 29 of 39
Life — January 13, 1927 — page 29: what you’re looking at
What you’re looking at
This is **primarily an advertisement**, not a cartoon or satire. It's a Cadillac motor car ad from Life magazine, page 27. The page promotes Cadillac's "New 90 Degree" eight-cylinder automobile, emphasizing its customization options (50 body styles in 500 color/upholstery combinations). The photograph shows a 1920s-era sedan parked beneath ivy-covered architecture, presenting the vehicle as refined and distinguished. The advertising copy claims this new model surpasses previous Cadillacs in "speed and power" and "value and dependability," and asserts demand exceeds that of "all other cars at its price, or over." The phrase "all eyes are focusing on the great new CADILLAC" uses the attention-grabbing language typical of period automobile marketing. There is **no political satire or social commentary** evident—this is straightforward luxury car promotion aimed at wealthy consumers seeking personal distinction through automotive choice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— Caprixac’s program of 50 Body Styles and Types in 500 Color and Upholstery Combinations was the first genuinely new note in motor carsin five years. It made the motor car once again a thing of personal pride and individual distinction. But color and body variety are not the only new and finer elements in NEW 90 cAlll eyes are focusing on the great new CADILLAC Priced from $2995 upward, f. 0. b. Detroit DECREE CAD] DIVISION OF GENERAL@ this new Cadillac. In every per- formance detail; in speed and ower; in value and dependability it surpasses any former Cadillac. Proof of this is found in the fact that the demand for the new 9o- degree, eight-cylinder Cadillac is far greater than that of all other cars at its price, or over, put together. LAC comicbooks.com