Life, 1927-01-06 · page 6 of 39
Life — January 6, 1927 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political cartoon**. It's a Chrysler automobile advertisement for the "Chrysler 70" model from Life magazine. The ad emphasizes the car's superiority over competitors, claiming the first Chrysler was "years ahead in speed, power, symmetry and long life." The text appeals to "motor-wise" buyers who demand "advanced standards," positioning Chrysler as the premium choice. The central image shows the vehicle itself with an "Endurance" emblem featuring what appears to be a polo player—likely referencing sport, leisure, and affluence to appeal to wealthy buyers. Notable models listed include Roadster, Brougham, and Cabriolet variants, all priced for the luxury market. This represents straightforward 1920s automotive marketing rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHRYSLER MODE More and More the Motor - Wise Demand These New Standards More and more dis of Today cerning and motor’ wise buyers are refusing to accept less than Chrysler standards and are turning naturally to the advanced standards of the new, finer Chry sler “70”. While the industry is still emulating the beauty, smartness, luxury and the engineering and mechanical superiorities of the first Chrysler of three yearsagowith varying measures of success, the new, pi Chrysler Y,UMBERS MEAN “70” is now further widening the gap between itself and the common- place. Newer, more graceful bodies— newer, more distinctive silhouette with military front and cadet visor —newer luxury of comfort—newer, greater riding ease—newer richness of upholstery—newer perfection of appointment — newer refinements in controls and lighting— newer, more attractive color harmonies far in advance of current blendings. MILES PER HOUR The first Chrysler was years ahead |} in speed, power, symmetry and long life. And this finer Chrysler “70” with its new eye-compelling beauty and alluring luxury and comfort, joined to a performance still as fresh and unrivalled as in its very begin- ning, only emphasizes the leadership which for three years has meant nothing but Chry: Jer. ees Phaeton $1395; Sport Phaeton $1495; Two-passenger Roadster (with Rumble Seat) $1495; Brougham $1525; Two-passenger Coupe (with Rumble Seat) $1545; Royal Sedan $1595; Cabriolet $1745; Crown Sedan $1795. Alll prices f.0. b. Detroit, subject to current Federal excise tax. All Chrysler models—"50”, “60”, “70” and Imperial “‘80"—will be exhibited at the National Automobile Shows; at the annual special model display at the Commodore Hotel, during the New York Show, Jan. &15, and at the Balloon Room of the Congress Hotel during the Chicago Show, Jan. 29-Feb. 5. — CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO comicbooks.com Hi Pr