Life, 1927-01-06 · page 5 of 39
Life — January 6, 1927 — page 5: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satire or political commentary. It's a full-page ad for the Lee Tire & Rubber Company of Conshohocken, Pennsylvania, published in *Life* magazine. The ad promotes Lee's tire innovations: the "Puncture Proof tire" (introduced 15 years prior), the "Shoulderbuilt balloon," and "DeLuxe high pressure cord" for various vehicles. The tagline "Smile at Miles" emphasizes durability and value. The only visual elements are a product photograph of an actual tire and a small anchor or industrial symbol. The message is pure marketing—appealing to car owners by emphasizing quality materials, scientific methods, and the founder's "craftsman" spirit. This represents typical early 20th-century magazine advertising before regulatory restrictions on product claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
f hn honke wi OU may not know or care what or where Conshohocken is; but if you own a car you ought to know and care who Lee is. Conshohocken is a town; the Lee Tire & Rubber Company is one of its principal industries. A genius named Lee started it; he had the quality idea; a true craftsman. Fifteen years ago Lee made the only real Puncture Proof tire; still making it. We make also the Shoulderbuilt balloon; the DeLuxe high pressure cord for passenger cars, trucks and buses; we’re making them better all the time. The one idea, always, has been to make as good atire as the best materials and the most scientific methods can produce; to make your tire-money go farthest. If you believe in this sort of spirit in your own product or service, you must believe in Lee Tires; and if you believe in them, you'll buy them. LEE TIRE & RUBBER COMPANY Conshohocken, Pa. SMILE AT MILES comicbooks.com