Life, 1927-01-06 · page 31 of 39
Life — January 6, 1927 — page 31: what you’re looking at
What you’re looking at
This is a **Fisher Body advertisement**, not a political cartoon. It appears in Life magazine (page 29) and promotes automobile bodies manufactured by Fisher Body, a division of General Motors. The image shows an ornate architectural archway—likely a cathedral or classical building entrance—creating a visual metaphor equating Fisher car bodies with refined, timeless beauty. The advertisement's text appeals to "discriminating buyers" by claiming that Fisher bodies possess superior aesthetic and functional qualities (beauty, comfort, safety). This represents **early automotive advertising strategy**: positioning mass-produced cars as luxury goods through association with classical architecture and appeals to consumer taste and status. The ad is purely commercial, not satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cars with Body by Fisher are recognized by discriminating buyers to have a greater value, as plainly evident as their supe- tior beauty, comfort and safety FIS HER BOD comicbooks.com