Life, 1927-01-06 · page 30 of 39
Life — January 6, 1927 — page 30: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and lifestyle content** rather than satirical cartoons. The main content includes: **Mrs. Pep's Diary**: A humorous domestic column describing upper-class social life—gossiping, dinner parties, permanent waves at the salon, and her husband Sam's failed attempt to make homemade rye whiskey that blows out the household fuses. The humor relies on genteel complaints and period details (electrical appliances, taxi etiquette). **Cunard Line Advertisement**: Promotes luxury Mediterranean cruises on the *Mauretania*, emphasizing prestige travel to Egypt and the Holy Land—reflecting 1920s aspirational leisure culture. **Edgeworth Tobacco Advertisement**: Features a doctor endorsing pipe tobacco to patients, using pseudo-medical claims to market the product—a common advertising strategy of the era before tobacco health warnings existed. The page reflects 1920s consumer culture, gender roles (wives managing domestic chaos), and pre-regulation advertising practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae \3 gypt on? Mediterranean Sailing from New York Feb. 21, 1927 Reaching Cairo at the height of the Season HE renown of the Mauretania is world- wide and her distinctive Winter Cruises to the Mediterranean have become an outstanding event in pleasure travel. The Mauretaria Cruise offers a most gratifying Winter voyage to the ever-fascinating Inland Sea, where sunshine and good weather prevail and where every sight ashore is a new pleasure. The comfort and recreative activities aboard are such as only a sumptuous Cunarder can provide. 43 Glorious Days for $830 and up Calling at Madeira, Gibraltar, Algiers, Villefranche (French Riviera), Naples, Athens, Haifa(Holy Land), Alexandria, Southampton (for London). Many comprehensive shore excursions. Stop-over privileges in Europe. One-way bookings to Naples, ecc.,$275up Round-trip tickets via North Atlantic. Passengers carried in the Second Cabin to Madeira, $135; Gibraltar, Algiers, Villefranche or Naples, $150; Piraeus, $165; Haifa, $170. We cordially invite inquiries and suggest early reservations, 25 BroadwayNew York in cooperation mith THOS.COOK U SON Life Mrs. Pep’s Diary (Continued from page 10) conversation about horoscopes. Stopped at Marge Boothby’s, and we did gossip about this and that until I did arrive home with barely time to dress for dinner, and Lord! the house was completely black save for a few candles glimmering here and there, with Katie even going about the kitchen with a torch, for Samuel, having bought an electrical picture machine for his godson, had been unable to resist trying it himself and had blown out all the fuses. Whereupon I did berate him roundly and with just cause, too, for it is bad enough to sit with the Bixbys in the room which I call a bit of old Ver- sailles because of its chandelier, but to do them in the dark would be ter- rible. So it was a good thing for Sam that the electrician did keep his word about coming over at once. December This morning one of 16th torture for that I did go . to have another perma- nent wave put into my hair, being of no mind, after the comfort of the past few months, to be at the mercy of the elements in regard to the ap- pearance of my coiffure, and I did mark, in paying off my cabman, that the time of year is again at hand when my transportation expenses show a marked increase, for if it be raining or snowing or near to a holi- day, I do overtip taxi drivers scandalously, albeit when they light a cigarette whilst conducting me, I should like to give them nought. Much surprised to find Sam home at noon, but he had remembered during the morning that this is the date on which the rye whiskey he is making from a preparation that was given him must be opened, and was so eager to view the results that he could not keep away from them. So he did mix up an old-fashioned cock- tayle, which I drank, like a fool, forasmuch as I was so drowsy after luncheon that I did fall asleep over a book, a privilege I have been re- serving for my anility. But I do recall one sentence from the Hard- Boiled Virgin’s animadversions that pleased me highly: “Even Nathaniel Hawthorne was obliged to admit that sometimes men and women are hap- pily married.” Baird Leonard. EXT week—another snappy, speedy, sport model of Lire—the AUTO- MOBILE NUMBER—with a cover by John Held, Jr., and a new picture for ALIBI CONTESTANTS. Doctor Recommends This Tobacco to Pipe-Smoking Patients There seems to be an_unwritten law among pipe-smokers. When one man discovers a way to get more enjoyment out of his pipe, he feels obligated to tell the “pipe-smoking fraternity” about it, So it is not surprising that when Doe. tor Gardiner of Florida found a tobacco that really enabled him to enjoy a pipe for the first time, he made a point of recommending it to all his pipe-smoking patients. You'll find his letter interesting. Larus & Bro. Co., Richmond, Va. Dear Sirs: No harm done, I hope, if I feel like I want to say a word of praise for Edge- worth Ready-Rubbed. T have tried many kinds of tobacco in a pipe, but until I got to smoking Edge- worth I never really enjoyed a pipe. tly I say to patients who must if you're going to smoke your pipe, use Edgeworth.” like it and recommend it whole-heart- edly to anyone who enjoys smoking. Yours truly, W. D, Gardiner, D, 0. Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like Edge worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, -M S. 21st Street, Richmond, § Va. We'll be grate- ful for the name and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pu chasers. Both Edgeworth Plug Sli and Edgeworth Ready- Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes, To Retail Tobacco Merchants: It your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. On radio—tune in on eworts [& tind nd, Va.— the Edgeworth station. Wave length 26 meters. comicbooks.com