Life, 1926-12-30 · page 4 of 37
Life — December 30, 1926 — page 4: what you’re looking at
What you’re looking at
This is a **Mimeograph advertisement**, not a political cartoon. The page promotes the Mimeograph machine—an early duplicating device—using the Biblical phrase "Let Your Light Shine" as its slogan. The ad argues that businesses and institutions fail to publicize their accomplishments sufficiently. The Mimeograph, it claims, solves this problem by efficiently producing hundreds of printed copies of letters, bulletins, and documents at minimal cost. This allows organizations to "let their light shine" by disseminating information about their work to relevant audiences. The image shows the actual Mimeograph machine. The advertisement positions the device as an "American institution" essential for modern organizational communication and self-promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LET YOUR LIGHT SHINE” Excessive modesty has never been an American crime. But there is still many a business, many a department, many a school, that is failing to let its light shine where the right persons may see its good works. The Mimeo- graph has become an American institution because it is a superlatively efficient instrument for the expansion of prestige and the dissemination of information. Its speedy revolutions have worked a tremendously successful revo- lution in the field of duplication. Thousands of well printed copies of a letter, circular, bulletin, diagram or kin- dred matter it easily produces hourly. Its first cost is surpris- ingly small. Its operation entails little expense. Its actual economies are enormous. A request to A. B. Dick Company, Chicago, will bring you a booklet, without obligation on your part, showing how others are making mighty use of the Mimeo- graph as a means of letting their light shine in needful places MIMEOGRAPH comicbooks.com