Life, 1926-12-30 · page 3 of 37
Life — December 30, 1926 — page 3: what you’re looking at
What you’re looking at
This page is primarily **a legitimate automobile advertisement**, not political satire. It promotes the Locomobile "Ninety" Victoria Sedan, marketed as "The Best Built Car in America" by Locomobile Co. of America in Bridgeport, Connecticut. The advertisement appeals to wealthy consumers by associating the vehicle with "finer things of life" and emphasizing both aesthetic and value satisfaction. The ornate "L" logo and elegant typography reinforce luxury positioning. Pricing ranges from $3,500-$7,500 for the Model "90" to $7,400-$12,000 for the Model "48" Series 10, positioning these as premium vehicles. **There is no political cartoon or satire present.** This is straightforward early-1920s automotive advertising from *Life* magazine's commercial pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Model “‘ Ninety” Victoria Sedan ocomobile WorLD-WIDE PRESTIGE - ~ WORLD~KNOWN QUALITY You who are about to purchase a new motor car which is in keeping with the other finer things of life, need spend only a short time in examination, or ride a short distance in the new Locomobile «““Ninety” to have your esthetic sense gratified and your value sense satisfied. LOCOMOBILE CO. OF AMERICA, INC., BRIDGEPORT, CONN. THE BEST BUILT CAR IN AMERICA Model “90” $5500 - - - $7500 Straight Eight $1785 - - - $2285 Model 48" Series 10 $7400 - - $12,000 £0. b. Bridgeport, Conn. LIFE: Published Weekly by Life Publishing Company, 598 Madison Ave. New York, N. Y. ‘Subscription, $5.00. Voi. New Verk Post Oise dr act ot March bs 1670, Painted ia UcB. Ar Hav as Sed Claws Matter at the Vest comicbooks.com