Life, 1926-12-16 · page 32 of 34
Life — December 16, 1926 — page 32: what you’re looking at
What you’re looking at
This page contains a satirical advertisement disguised as humorous content. The main cartoon shows a woman asking her husband to squeeze oranges, implying he'll get juice in his eyes and clothes—a messy, unpleasant task. The satire targets **gender roles and domestic labor**. The joke assumes readers will sympathize with the husband's suffering, then pivots to sell the "Seald Sweet Juice Extractor"—a mechanical solution that eliminates his "guilty feeling" of resenting the task. The real target is the **wife's guilt** for asking him to do unpleasant work. The ad suggests that by purchasing this device, she can assuage her conscience while still avoiding the work herself. It's satire on how consumer products are marketed to solve emotional discomfort rather than address underlying inequities in household labor distribution. The surrounding content—drug store patrons, a poem about drinking, banana-land schemes—is typical period filler advertising and light comedy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Mike, will you squeeze the oranges? You do it so well!” Many a stout fellow, smilingly con- demned to juice-in-the-eye, squeezer'scram and citrus decorations on the weskit, feels that here indeed, is Life's darkest moment! Lady, heed your heart! We know the sentence to hard labor at an old-fashioned squeezer hurts you as much as it does him. So sign on the dotted line today and get a Seald Sweet Juice Extractor! THEN watch the juice-provider’s face when he twirls the handle and the spark- ling nectar cataracts into the bowl! In a few seconds this marvelous device removes —1. Every last drop of juice from mighty grapefruit or tiny orange—2. All the operator's fears of citrus casualties— 3. Your guilty feeling! Clean, thorough and speedy, the Seald xtractor rates a high poss on every entertainment committee. Especially if you've fallen for the charms of that won- derful drink—and mixer—grapefruit juice! And remember there's ene-fourth more juice in Florida Seald Sweet fruit! The Seald Sweet Extractor gets SO) all the luscious juice from each yy) Seald Sweet orange oF grape- j fruit. Its regular price is $3.00 Sq > $3.25 West —postage prepaii = of the Rockies. We will send ent it to you for $1.50 and 36 Seald Sweet orange or grape- fruit wrappers. Check & mail the coupon The Florida Citrus Exchange 1001 Citrus Exchange Bldg. Tampa, Florida Oe check here is My check here is for one Seald for one Seald Sweet Juice Extractor. Sweet Juice Extractor, $3.00-$3.25 $1.30 and 36 Seald Sweetorangeandgrape- fruit wrappers enclosed. Name, Address, Lament OMEHOW it seems I can not think, Until I've had a little drink. And when I've had a little drink, Somehow it seems I can not think. LAND FREE IF PLANTED TO BANANAS day and you get Heulara address Jantha Hieck 218, Pittsburgh, | KEMP'S BALSAM FOR THAT COUCH’ The Patrons ofa Neighbor- hood Drug Store For One Typical Day URCHASERS of postage SLAMPS .necessere cerecces 2 People with checks to be cashed. Telephone users. Salesmen ....... saree Smokers looking for free matches Men with advertising cards for windows . Job hunters .... People looking for liquor. Bootleggers to sell liquor. Idlers to read magazines Beggars Investigators agencies Men to decorate some product People to use ci ectory . 6 Those desiring change for bills... 16 ists asking informati . 10 Old ladies for advice on a pain. 9 Flappers also for advice on a pain Newspaper merchandising crew windows for Whit. Overheard from the Hall “How do you like the room? Do you like it? We think it's nice. It’s nice to live here. Yes, it’s small, I guess. But not too small. I like it like that. I like to be cozy. It’s a cozy place. A good room, I guess. It’s an apartment, kind of. It's divided off. That makes it a flat. It’s kind of nice, though. A studio, sort of. No, I don’t work here. I have an office. I do office work, We just live it, mostly The apartment, I mean. But we're not here much. We're out of town. We live out of town. We have a house there. A cottage, kind of. It's a bungalow, I guess. That makes it nice. It’s better that way. Yes, I like the city. It’s a good place. But 1 like to be out of it too. It’s good to be out of it. I like to be in the country, That's a good place. You have room in the country. You're not cooped up. It’s roomy. We have a nice place there. We live there part of the time. You must come to see us. I wish you could stay there. I wish we could ask you to stay. But it’s small, kind of. There’s no room. It’s a nice place, though. It’s nice. I like it like that. Kind of small, I mean. It’s cozy.” W. W. Scott. Fairy Tale ND then the ladies rose from the table and left the gentlemen to their drinking. magic seed - Shave ‘O magic performing chemicals have yet been found to take the place of good old-fashioned shaving lather. But you will find that Fougere Royale (Royal Fern) Shaving Cream is a natural beard-softener and helps you to the most comfortable shave you've ever had. Fougere Royale is thoroughly neutralized. It makes co- piouslather and actually benefits the skin. Never leavesa soapy after shav- ing odor and is delightful to use. Get Fougere Royale at your druggist today in the economical 50c tube, or send a dime and the coupon for a generous trial tube. Foagire Royal | Shaving Cream Pronounced Foo-Zhaire Royal HOUBIGANT, INC. Dept. L-5 539 West 45th Street, New York City I want to try Fougere Royale Shaving Cream. Here is my dime. Name ----——----—--—-— Address ..... comicbooks.com KE MEMES EERE EI ESIESS |