Life, 1926-11-18 · page 39 of 44
Life — November 18, 1926 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The left side features a fragrance advertisement for "Ausonia" perfume, marketed as recreating "an old Italian perfume of the luxury-loving days of Pompeii." The ad copy appeals to American consumers by emphasizing "sweet cleanliness" alongside exotic Oriental associations. The right side contains a **Marlboro cigarettes advertisement** prominently featuring the slogan "Here's a cigarette that starts well...20 for 20¢" and "wins favor as you smoke." This represents mid-1920s tobacco marketing—notably, before Marlboro's later masculine branding pivot. The center section lists **book reviews** from contemporary publishers (Doubleday, Harper, Scribner), covering novels and biography. Titles include works on Arthurian legend, African American spirituals, and early modernist fiction—typical highbrow literary fare for Life's educated readership. The page reflects 1920s consumer culture and intellectual life, with no detectable political satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life the pipes of Pan AUSONIA anew note in Fragrance ECREATES anold Italian perfume of the luxury- loving days of Pompeii. AUSONIA is suggestive of the Orient, which in those days furnished Italy with all of its many perfumes. Yet it is like no present day fragrance. Paris says its fragrance is mildly intoxicating. To the American sense, its instant appeal will be the suggestion it gives of sweet cleanliness. First importations include EXTRACT TOILET WATER FACE PACE AUSONIA will take high place with Fleurs d’Amour, Le Jade, Violette de Parme and the many other fragrant creations of ROGER & GALLET Parfumeurs'= Paris 709 Sixth Avenue Canadian A Emile Meret, 103 rue St. Frangois-Xavier, 03 fois Among the New Books Galahad. By John Erskine (Bobbs- Merrill). An amusing revelation of what life might have been like at King Ar- thur’s court in the terms of our own vernacular, and an indirect accounting for its hero's super-idealism. Introduction to Sally. By “Eliza- beth” (Doubleday, Page). One of my favorite authors tells the story of the most beautiful girl in the world in her characteristic and highly diverting fash- ion. Hildegarde. By Kathleen Norris (Doubleday, Page). According to the jacket, “the drama of a girl's courageous fight to overcome the most formidable obstacle any woman ever faces.” There Ought to Be a Law. By Don Herold (Dutton). A creditable contribu- tion to contemporary humor. The Kays. By Margaret Deland (Harper). New characters in Old Ches- ter. Custody Children. By Everctt Young (Holt), Another story of New York so- ciety centering around a girl who lived with each of her parents on part-time. Page Mr. Tutt. By Arthur Train (Scribner). Ten episodes in the career of Ephraim Tutt, attorney-at-law ex- traordinary. Power. By Lion Feuchtwanger (Vi- king Press). An_ engrossing historical novel of Germany in the carly Eighteenth Century. Harmer John. By Hugh Walpole (Doran). To be reviewed later. The Second Book of Negro Spiritu- als (Viking Press). James Weldon Johnson and J. Rosamond Johnson add sixty-one songs in a new volume to their collection of last year. Light Fingers. By Frank Lord (Bobbs-Merrill). The hero was born in prison, but even at that, etc. Young Folk, Old Folk. By Con- stance Travers Sweatman (Morrow). A novel of the younger set in St. Paul, if you can bear up under such news. The Romantic Comedians. By Ellen Glasgow (Doubleday, Page). Additional evidence on the mating of May and De- cember. Read America First. By Robert Lit- tell (Harcourt, Brace). A series of pa- pers on topics intensely American. Understanding Ourselves. By Har- old Dearden (Boni & Liveright). Inter- esting scientific discourse on the fine art of happiness. An Autobiography of Abraham Lincoln (Bobbs-Merrill). Personal por- tions of letters, speeches and conversa- tions collected and compiled by Nathaniel Wright Stephenson. B. L. Books Received Denatured Africa. By Daniel W. Streeter (Putnam). Gifts of Fortune. By H. M. Tomlin- son (Harper). Strangers. By Dorothy Van Doren (Doran). The Collected Parodies of Louis Untermeyer (Harcourt, Brace). Roundabout to Canterbury. By Charles S, Brooks (Harcourt, Brace). The Clean-Up. By Mark Lee Luther (Bobbs-Merrill). Thinking About Thinking. By Cas- sius J. Keyser (Dutton). Winnie-the-Pooh. By A. A. Milne (Dutton). art So eae G~2 972-2 52 F>9 -52-S> = | And ends by makin new friend every lg : f i 4 \ 42 S233 S25 Blot ea ote Za 2s CIGARETTES 20 fer 20¢ PHILIP MORRIS & Co,L® Inci¢ comicbooks.com