Life, 1926-11-18 · page 31 of 44
Life — November 18, 1926 — page 31: what you’re looking at
What you’re looking at
This is **not a satirical cartoon but a straightforward automobile advertisement** for Dodge Brothers Motor Cars, appearing in Life magazine's 1926 issue. The illustration shows a luxury sedan with well-dressed passengers—a couple standing beside the vehicle in what appears to be a scenic, mountainous setting. The ad emphasizes Dodge Brothers' commercial success: sales exceeding previous records, engineering improvements, and high public approval. The pricing ($895-$1,075) and Detroit location anchor this as genuine marketing copy targeting middle-to-upper-class consumers during the 1920s economic boom. Life magazine regularly mixed satirical editorial content with paid advertisements; this page represents the latter. There is **no political satire or social commentary** here—simply promotional messaging celebrating the company's prosperity during a prosperous year in American automotive history.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Progress and A pproval For Dodge Brothers, Inc. 1926 stands out on the calendar as a year of unprecedented progress and success. From January to date sales have exceeded any previous year’s total by a margin at once impres- sive and significant. New engineering records have been established by a succession of major improvements extending back to the first of the year. Never has Dodge Brothers Motor Car ranked so high in public favor. Never before has it so richly deserved the world’s good will. Sedan $895—Special Sedan $945—De Luxe Sedan $1075—f. o. b. Detroit Dooce BrotHersInc.DeEtTRoir Donse Baomens (Canana) UmireD TORONTO, ONTARIO Dops6e BROTHERS MOTOR CARS comicbooks.com