Life, 1926-11-11 · page 29 of 45
Life — November 11, 1926 — page 29: what you’re looking at
What you’re looking at
This is primarily **automobile advertising**, not political satire. The page promotes Locomotile automobiles in Life magazine. The image shows a Locomotile Straight Eight automobile with several figures around it—a woman in 1920s attire stands beside the car while riders on horseback appear in the background, likely representing leisure, wealth, and modernity. The accompanying text argues that Locomotile's quarter-century reputation for quality engineering justifies its "Straight Eight" model as the finest automobile at a reasonable price. The headline "Upholding the Honor of a Great Name" appeals to brand prestige and heritage. There is no cartoon or political joke here—this is a straightforward luxury car advertisement targeting affluent readers of Life magazine, emphasizing innovation, craftsmanship, and the aspirational lifestyle associated with owning a high-quality automobile during the 1920s automotive boom.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
E STRAIGHT EIGHT BROUGHAM, 82385 f. 0, b, BRIDGEPORT, CONN, OR more than a quarter ] Eee name, Loco- mobile, has stood for all that is finestand bestin motor cars. The Locomobile repu- tation has been insured by a policy of constant experiment- ing, testing, and careful build- ing. And Locomobile has been responsible for many innova- tions that have definitely affected and advanced the entire industry. One of the latest achieve- ments of Locomobile is now more than mere claim — it is automobilehistory. Thatisthe Locomobile Straight Eight, a car of such eminent superior- ity that its popular price seems hardly possible. Yet thou- sands of owners have come to know the joy of possessing a great automobile that more than upholds the greatness of its great name. LOCOMOBILE COMPANY OF AMERICA, INC., BRIDGEPORT, CONNECTICUT UPHOLDING THE HONOR OF A GREAT NAME Prices Straight Eight $1785) + $2285 Model “90” $5500 + $7500 Model "48" Series 10 $7400 - $12,000 f.0.b.Bridgeport,Cooa, <a focomobile es THE BEST BUILT CAR IN AMERICA comicbooks.com