Life, 1926-11-04 · page 34 of 40
Life — November 4, 1926 — page 34: what you’re looking at
What you’re looking at
This short comic piece satirizes moral inconsistency during Prohibition-era anti-gambling efforts. A bookstore clerk self-righteously refuses to sell racing charts and betting guides, claiming virtue by saying "We don't keep no racing magazines." When confronted, the proprietor explodes in outrage—not because the clerk was wrong, but because he *lied*. The owner actually stocks "every racing publication that's printed." The joke mocks the gap between public morality and private practice: the clerk virtue-signals about refusing gambling materials while his employer openly profits from selling them. It's a commentary on how businesses and individuals publicly supported progressive reforms like anti-gambling campaigns while privately ignoring them. The humor depends on exposing the hypocrisy beneath a thin moral facade.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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