Life, 1926-10-28 · page 4 of 36
Life — October 28, 1926 — page 4: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not satire or editorial content. It's a full-page ad for Phoenix Silk Socks (No. 284) manufactured in Milwaukee, costing 75 cents per pair. The illustration depicts an active man (possibly a laborer or athlete) in motion with children, emphasizing durability and practicality. The text targets "active men" who need hosiery that can withstand "extraordinary punishment" while remaining aesthetically pleasing. There is **no political satire or cartoon** on this page. The ornate decorative borders and "Life" magazine branding are standard period design elements. The content is straightforward product marketing aimed at working or athletic men, highlighting the socks' Japanese silk construction and reinforced weaving as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Z The Book of Hosiery CTIVE men are insistent buyers of this particular silk hose, because they must have foot-covering that will survive extraordinary punish- ment and look well at the end of the ordeal. It is the famous Phoenix number 284. Made of the long strands of pure Japanese silk and adroitly woven with unique reinforce- ments, it supplies a wide range of color-selection for a color- ful season. Strong and hand- some! It is the friendly sock for the active foot. ae No. 284 75 cents a pair i : : DN _ MAP FAN <s A\¥ Ma * WPS NI XG? WW gestae SILK SOCKS sera Wy MILWAUKEE comicbooks.com