Life, 1926-10-28 · page 3 of 36
Life — October 28, 1926 — page 3: what you’re looking at
What you’re looking at
This is primarily a **radio receiver advertisement**, not political satire. The page promotes the Grebe Synchronase radio set, manufactured by A.H. Grebe & Co., Inc. The cartoon uses playful metaphors: soldiers on stilts (top) represent radio broadcast signals being "captured" by the Grebe's binocular coils. The anthropomorphic radio character with a military uniform humorously depicts the device as "capturing" programs from the airwaves while preventing interference. Supporting features highlighted include the Colortone (preventing speaker distortion) and mentions that competitors' radios produce unwanted whistles and squeaks—problems the Synchronase claims to solve. This reflects early 1920s radio technology marketing, when radio reception was still novel and needed explanation through visual metaphor for consumers unfamiliar with wireless technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tentin HROUGH the trails of broad- cast programs, the Grebe Binocular Coils quickly track down and capture the one you want; then guard against others interfering with the program. One of the several Grebe devel- opments which have made Synchrophase reception so un- usually superior. Whistles and squeak Ask your dealer to demonstrate all are not part of Sy Grebe features. Then compare Grebe chrophase reception with that of other sets the Colortone Send for Booklet L. prevenss A.H. Grebe & Co., Inc., 109 West 57th St., New York Western Branch: 443 So. San Pedro S Angeles, Cal Factory: Richmond Hill, > Je GEBE PO “Thecoming of a friend from a far Reg. U.S, Pat. Of, off land is that prevents the rasp- Ngee eet hed not true joy?” ing, grating sounds of loud speakers and La ) Atl Grebe appa. ThE Feception « gives you control of Igy } UY ratus is covered Programs at will tone quality. Stations WAHG by patents grant- — fromnearandfar, and WBOQ. Toecacen ed and pending. is that not true radio happiness? LIFE: Published Weekly by Life Pub. Co., $98 Madison Ave. New York. N. Y. Subscription, $5.00. Vol. 83. No, 2295. Oct. 28, 1926. Entered a2 2nd Class Matter, June 8, 1883, at New York tNced Post Office, under act of March 3, 1879. Printed in U.S. A. a8 2nd Class Matter at the Post Office Dept., Canada. Copyright, 1926, LIFE, in U. 8, England and British Possessions. comicbooks.com