Life, 1926-10-21 · page 8 of 44
Life — October 21, 1926 — page 8: what you’re looking at
What you’re looking at
This is **primarily an advertisement**, not satire or political commentary. The page promotes the Flint Motor Company's automobiles in Elizabeth, New Jersey. The ad highlights "Three Things Behind the Flint": a large factory (claimed as "the world's largest automobile plant under a single roof"), the company's reputation, and mechanical superiority—specifically a seven-bearing crankshaft. Two car models are pictured with prices ($1,075-$1,925), positioned as mid-range vehicles offering "stability, prestige, and value." The aerial factory photograph serves as visual proof of manufacturing scale. This was typical 1920s automobile marketing, emphasizing industrial capacity and engineering features to build consumer confidence during the competitive early auto industry era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Home of the FLINT, Elizabeth, N. J, Model “80” Five Passenger Sedan $1925. f. 0. b. Lansing THREE THINGS BEHIND THE FLINT A great factory (the world’s largest automobile plant under a single roof)—a great reputation (owner good will, the only kind that counts)—and mechanical superiority (one feature—the seven bearing crank- shaft—Flint introduced in the medium priced class). These three things are your guarantee of stability, prestige, and value in your next motor car—a Flint. Junior Coach De Luxe FLINT MOTOR COMPANY, ELIZABETH, NEW JERSEY $1075. f- ob. Lansing General Sales Department, 1819 Broadway, New York City Flint quality is available in three price ranges— Flint Junior—$960—$1,075 Flint “60"—$1,260—$1,495 id Fline “80"—$1,450—$2,125 comicbooks.com