Life, 1926-10-21 · page 7 of 44
Life — October 21, 1926 — page 7: what you’re looking at
What you’re looking at
This is a **Marlboro cigarette advertisement**, not satire or political commentary. The page shows a social scene where well-dressed people at what appears to be an upscale gathering are smoking. The ad's messaging emphasizes that Marlboro cigarettes "start well," "win favor as you smoke," and "end by making a new friend every time"—claims about the product's social appeal and quality. The slogan "Mild as May" and price "20 for 20¢" are highlighted. The central image depicts smoking as a socially prestigious activity associated with sophistication and social bonding. This represents typical mid-20th century cigarette marketing before health warnings, when advertisements openly promoted smoking's social benefits without acknowledging health risks.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eres a Sones “MARLBORO aa starts we//— 204 for 208 e favor as you smoke” sold everywhere n One Short Year 1 V, eam Cigarettes have found a place of honor in pockets and hand- bags, of leaders in almost every club and community in the United States, Tried them yet? Say MARLBORO next'time you walk up to a cigar counter ! They lend an added charm to smoking. Mild as May CIGARETTES Created by PHILIP, MORRIS. & Co., Ltd., Inc. comicbooks.com