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Life, 1926-10-07 · page 24 of 44

Life — October 7, 1926 — page 24: what you’re looking at

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Life — October 7, 1926 — page 24: Life, 1926-10-07

What you’re looking at

This page is primarily a **theater review guide** with an embedded automobile advertisement, not a political cartoon. The content lists Broadway shows opening that season (1920s era), with brief, often sardonic reviews. The satire is **theatrical and social commentary** rather than political—critics mock predictable plots ("Sex"—"Nothing that you didn't know before"), tired comedies, and formulaic dramas. References like "Abie's Irish Rose" and "Potash and Perlmutter" indicate Jewish-themed comedies popular at the time. The large central image advertises the **"Locomobile" automobile** ($600, delivery in 90 days), presented as modern engineering. The accompanying text emphasizes American manufacturing quality and reliability—standard early-auto marketing emphasizing durability and affordability. The page's humor stems from theatrical criticism's **flip dismissiveness**: shows are reduced to single cutting sentences. This reflects 1920s Life magazine's signature style—irreverent commentary on contemporary entertainment and consumer culture, not political satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

More or Less Serious The Captive. Empire—With Helen Menken and Basil Rathbone. To be reviewed later. The Donovan Affair. Fulton xteen guests ‘on a dead man’s chest, and you must guess who did it. All might if you care who did it. The Eternal Thief. Hampden's—Walter Hampden’s opening offering. To be reviewed later. The Ghost Tr Eltinge—Considerable ex- citement incident toa train-load of spooks’ passing through Rockland. Ma Terrifying if you are in the mood. The House of Ussher. Mayfair—Still pursuing its fairly uneventful wa: and Maximilian. Guild—With Alfred Clare Eames and Margalo Gillmore. To be reviewed later. The Jewelled Tree. Forty-Eighth St—To be reviewed later. Lulu Belle. Belasco — Le- nore Ulric ina frank explana. mbian sex Sandalwood. Gaiety—With Pauline Lord. To be reviewed next week. Sex. Daly's—Nothing that you didn't know before. The Shanghai Gesture. Forty-Sixth St.—Group | sin- ning, under the personal direc- ion of Plorence Reed A Woman Disputed. For- rest—With Lowell Sherman Ann Harding. To be jewed later. Comedy and Things Like That Abie's Irish Rose. Republic —We take great pleasure in announcing the marriage of the conductor of this column to Miss Anne Nichols. The Blonde Sinner. Frolic —Na-a-a-al Broadway. Broadhurst— To be reviewed next week. Music own as. Healthy like Peeping Tom. Fanny. Lyceum—Pannie Brice’s new show. To be re- viewed next week. experiment. Gentlemen Prefer Blondes. Times Square—With June Walker, Edna Hibbard and G. P. Huntley. To be re- viewed later. Henry— Behave! Bayes— John Cumberland under the necessity of being a little too funny. The Home Towners. Hud- son—One-hundred-per-cent. American back-talk, written by George M. Cohan. Honest Liars. Cohan—Not the best show in town by sev- eral parasangs is equal to the high standard of Amer Owing to the time it takes to print Lire, readers should verify from the daily newspapers the continuance of the attractions at the theatres mentioned. If I Was Rich. Mansfeld—Joe Laurie, Jr.. projecting his agreeable personality through one Of those lower-middle-class plays. The Judge's Husband. Forty- Ninth St— Wilham Hodge's latest. To be reviewed later. Kept. Comedy—Unfortunately not a sex play. Laff That Of. Wallack's—This one has an- nounced its departure several times, but seems good enough to change its mind. The Little Spitfire. Cori—Panny Parmer’s home-made fudge. Loose Ankles. Biimcre—-Contalaing some highly amusing animadversions on dancing mothers No Trespassing. Harris—A beautifully sta; bit of rare old Camembert. sia Potash and Perlmutter, Detectives. Rits— oa wine in new bottles, for lovers of Jewish dialect. Scotch Mist. Klaw—Very tepid. THE “LOCOMOBILE” $600 DELIVERY IN NINETY DAYS. THE ‘*LOCOMOBILE” COMPANY OF AMERICA bat An Advertiser with a Vision n workmanship, and cannot be surpassed. There will be no better self-propelled vehicle made. It is the ideal for pleasure or business. The motive power is known and understood the world over—is no It is easily controlled, costs but 4 cent per mile, and can be re- newed at even the smallest country towns here or abroad. The ‘* Locomobile meets the approval of critical buyers. It is durable, handsome in appearance, and weighs but 400 pounds ; is unequalled for speed, hill-climoing, or travelling over bad roads, and is absolutely reliable under all circumstances. Noiseless, odorless. She Couldn't Say Not Booth—Florence Moore employing everything except mayhem to get laughs—and getting them. The Shelf. Morosco—With Frances Starr and Arthur Byron. To be reviewed next week Sour Grapes. Longacre—A straightforward and refreshing inquiry into the question of what to do when Love flies out the window, with Alice Brady and John Halliday. Two Girls Wanted. Littl—The management objects to this one’s being called “clean,” but no better word is suggested. What Every Woman Knows. Bijou— Making a record as a revival, thanks to Helen Hayes. Yellow. National—To be reviewed next week, Eye and Ear Entertainment Americana. Belmont!—One of the best of the small satiric revues, with Roy Atwell and Lou rice, Castles in the Air. Selwyn viewed in this issue. Countess Maritza. Shubert —Reviewed in this issue. ._Criss-Cross. Globe— Pred Stone. To be reviewed later. The Girl Friend. Vanderbilt —Puck and White in a good show. ‘The Great Temptations. Winter Garden—A big show, with a touch of ,the carnal here and there, Honeymoon Lane. Knick- erbocker—Eddie Dowling and oe To be reviewed next week. Tolanthe. Plymouth—They don’t come any better than this—ever. Kitty’s Kisses. Playhouse Some dancing that makes up for the rest of it. Naughty Riquette. Cosmo- politan—Reviewed in this issue. A Night in Paris. Forty. Fourth St—Prom Broadway to Montmartre and back to Broadway. Queen High. Ambassador— Reviewed in this issue. The Ramblers. Lyric—Re- viewed in this issue. Sunny, New Amsterdam— Still the best. The Vagabond King. Casino ood music. Vanities of 1926, Fart Carroll—A great many girls, with Julius Tannen, Dale and Clark, and Moran and Mack. Undeterred ILLIS: I think I'll go to Europe! Guus: But Amer- icans aren't very pop- r abroad. “Well, I'm not very popular at home.” comicbooks.com The atl Irea he oot en hat ong Fo aid: ery pli mg ow real ne