Life, 1926-09-23 · page 24 of 40
Life — September 23, 1926 — page 24: what you’re looking at
What you’re looking at
This is **not satire or political cartoon**—it's a charitable fundraising announcement. Life magazine's "Fresh Air Fund" provided summer vacations for poor children from New York City slums, removing them temporarily from urban heat and pollution. The page lists recent donations of $200 endowments (producing perpetual annual funding for one child's vacation). The two photographs show actual results: undernourished city children at camps like Pottersville and Branchville, where the bottom image caption proudly notes one boy gained six pounds in eighteen days. The appeal addresses early-20th-century urban poverty and Progressive Era concerns about public health. Donors could memorialize deceased loved ones through their contributions. The page combines moral messaging with concrete evidence of the program's physical benefits to child welfare.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life More Endowments HE delay in acknowledging the Fresh Air ndowments listed below ar’ from the fact that this is the time of year when we have to be busy with the actual benevolences of the two factories which make health and happiness for poor city youngsters. For the benefit of readers who have forgotten, or never knew, just what the Fresh Air Endow- ments are, let us explain that each endowment represents a donation of two hundred dollars from some friend of poor children. This sum, with others of the same amount, is placed in a perpetual trust in the safekeeping of the Bank- ers Trust Company, the income of which insures that every summer, for all time, one poor child will be taken from the heat, bad air and worse surroundings of New York's slums and given the benefits that accrue to these little souls and their little bodies from the atmosphere nature intended for them. It is an amiable fiction of ours that the income from two hundred dollars in these days of high costs pays the entire expense of these vacations. All we guarantee is that each endowment insures that a child will get the vacation, the way any deficiency met being our secret. Besides the privilege of helping to make a child happy and healthy, each donor of an Endowment may attach to it any desired designation making it a perpetual memorial of some cherished person or some happy event. We have received from an anonymous donor in St. Petersburg, Florida, funds to establish FRESE ATR ENDOWMENT, No. 306 For Dorotiy and Berry. tt roe Mrs, H. S. Greims of Ridgefield, Connecticut, to estab- ish FRESIC AIR ENDOWMENT, NO. 307 In Meme of Mrs. Gronce A. Hearn. From J. S. Morris, Esq., of the California Hotel, Paris, to establish FRESIE AIR ENDOWMENT, No. 308 In Memory of C. YOU CAN’T KEEP A GOOD FELLOW DOWN. THIS ONE WENT UP SIX POUNDS IN EIGHTEEN DAYS AT THE POTTERSVILLE CAMP. A COMPLETE CIRCLE OF HAPPIN BRANCHVILLE CAMP. From Mrs. John A. Brooks, Chippewa Falls, Wise« establish FRESIE AIR ENDOWMENT, No. 309 M. A. BL Edwards, Esq, Oakland, California, to establish YRESIE AIR ENDOWMEN xo. 310 youngsters during the coming years needed outing From B. Trusting tha may have a mu From Henry Willis, Esq, of Rochester, New York, check for $100, Fourth Liberty bonds at par, $300 and $70.11 in uncollected coupons. The last amount will be added to other fractional contributions and the $400 turned over to the Trust to establish FRESE AIR ENDOWMENTS, Memorial of Rowent Si From E. B., F. B., Ben, Peter and W: Mateo, California, to establi YRESIE AIR ENDOWMENT, No. 313 In Memory of Davin Duevres. ps. BIT ann 312 ws Wituis. ter L. Dreyfus, San From Mrs. Russell Sabor, Minneapolis, Minnesota, to establish FRESH AIR DOWMENT, No, SIF In Memory of Grace and Lovise Sanor. donor in Washington, District of Columbia (who requests that we “see that some little girl named Mary has a real vacation every year,” a request which certainly will be complied with), to establish YRESIL AIR ENDOWMENT, No. In Memory of Mar From an anonymous donor, who states that no acknowledg- ment is desired, to establish YRESIT AIR ENDOWMENT, NO, 316 (No designation) Funds for Endowments, as well as all contributions, should be addressed to Lire’s Frest Am Funp, 598 Madison Avenue, New York City. From an anonymous comicbooks.com