Life, 1926-09-16 · page 6 of 40
Life — September 16, 1926 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward advertisement for the Chrysler "70" automobile, published in *Life* magazine. The ad emphasizes "Quality Standardization" as a selling point, claiming that precise manufacturing standards ensure durability and longevity. The illustration shows a streamlined car in motion, styled in the art deco fashion typical of 1920s-30s automotive advertising. The small illustration of tall trees labeled "Long Life" is a visual metaphor for endurance. The ad includes pricing information and notes that owners are already driving these vehicles at 200,000+ miles, presented as evidence of reliability. This represents early mass-production marketing, emphasizing that standardized engineering — rather than hand-crafted individuality — actually improves quality and durability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW CHRYSLER “70” PRICES Coach, $1395; Roadster, $1525; Sedan, $1545; Royal Coupe, $1695; Brougham, $1745; al Sedan, $1795; Crown Sedan, $1895. Alll prices f. 0. b. Detroit, subject to current Federal excise tax. Chrysler Model Numbers Mean Miles Per Hour How Quality Standardization ‘Builds Long Life in Chrysler “70” Long life is the fruit of Chrysler’s stand- ardizationof quality —the planned re sult of an engineer- ing and manufac- turing precision which, in its all- embracing scope, is new to the motor car industry. Chrysler Standardized Quality is the complete co-ordination of the finest in engineering design, the best of alloy steels, the utmost of precision in human and mechanical operations, and, after all else, inspections that are well nigh infallible in their accuracy. precedent. Where ordinary engineering is satis- fied with the customary margins of safety, Chrysler engineering has pro- vided lighter alloy steels tested under stresses thousands of pounds greater Many owners are driving Chrysler “70s” in their second hundred thousand miles. They are marveling at the quality which continues to deliver its miles with undimmed vigor and at upkeep costs low beyond all than they will ever be called upon to meet. Where ordi- nary manufacture is usually content with limits of a thousandth of an inch, Chrysler “70” craftsmanship pains- takingly calibrates in ten-thousandths. Therefore, it has been only logical that not only Chrysler “70’s” speed and power should eclipse all previous performance; its striking and smart appearance should outmode all exist’ ing body design, but— Most important of all—that its re markable endurance should be obso- leting preconceived ideas of durability life, even though its hun’ dreds of thousands of owners exact from their cars the seemingly impos’ sible in performance. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO. comicbooks.com