Life, 1926-09-16 · page 5 of 40
Life — September 16, 1926 — page 5: what you’re looking at
What you’re looking at
This is primarily a **Frigidaire refrigerator advertisement**, not satire. The main image shows a modern kitchen with two women examining an open refrigerator with organized shelving and storage compartments—depicting the appliance as a marvel of convenience and organization. The ad claims Frigidaire's superiority stems from General Motors' "financial strength and engineering resources." The small circular vignette on the left shows "the modern ice man" making an obsolete house call, implying Frigidaire has eliminated the need for ice delivery—a genuine technological advancement of that era. The advertisement targets middle-class homemakers by emphasizing dependability, low operating costs, and world-leadership credentials. The coupon invites catalog requests. This reflects early 20th-century marketing that positioned electric refrigeration as both a practical necessity and a status symbol.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-—-——<s — —_ =— _— =———— —_ ——_- =—=-_—«=_=_———— ——. — = —_= — = Satisfaction | that only “Frigidaive can give There are very definite, specific reasons why Frigidaire has won the enthusiastic endorsement of more than 200,000 users. Back of it are the financial strength and the engineering resources of General Motors. Into it is built the produc- tion experience of the world’s largest manufacturer of fine mechanical products. aca ath iin If you want the dependability, the low operating cost, the . service that have won world leadership for Frigidaire be sure that the electric refrigerator you buy is a genuine Frigidaire. Mail this Coupon for the Frigidaire Catalog FRIGIDAIRE, Dept. V-6, DAYTON, OHIO Please send me a copy of the Frigidaire Catalog anton Neat anne nenenenrennoonnem Lil of GENERAL Be Sure it is a Frigidaire~Product of General Motors comicbooks.com