Life, 1926-09-16 · page 29 of 40
Life — September 16, 1926 — page 29: what you’re looking at
What you’re looking at
This is primarily a **luxury automobile advertisement**, not a political cartoon. The page features a sleek black Locomobile Model "Ninety" automobile photographed in profile, custom-built for a wealthy New York businessman named E. C. Fogg. The ad emphasizes prestige and craftsmanship, claiming Locomobile has been "preeminent for a quarter century" and represents "the best built car in America." Three models are listed with prices ranging from $1,785 to $12,000—substantial sums indicating these were vehicles for the affluent. There is no satire or political commentary visible. This appears to be a straightforward high-end product advertisement from *Life* magazine's advertising section, designed to appeal to wealthy readers. The "J. & b. Bridgeport" notation likely refers to custom body builders in Bridgeport, Connecticut.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Designed and built for Mr. E. C. FOGG of New York City THE model “Ninety” Locomobile ex- presses the highest standard of modern coachwork plus the mechanical supremacy which has made Locomobile preeminent for a quarter century. Both in appearance and performance on the road, Locomobile model “Ninety” is a superb motor car, typifying all that is finest and best in the art of fine car building. Locomobile THE BEST BUILT CAR IN AMERICA Locomobile Model go Locomobile Junior Eight Model 48, Series 10 $5500 to $7500 $1785 to $2285 $7400 to $12,000 With Custom Built Bodies Five Body Types With Custom Built Bodies J. & b, Bridgeport §.0 b. Bridgeport comicbooks.com