Life, 1926-09-02 · page 34 of 41
Life — September 2, 1926 — page 34: what you’re looking at
What you’re looking at
This page contains primarily **advertisements**, not political satire. The main visual element is a **Simoniz car wax advertisement** featuring a well-dressed man examining a gleaming automobile. The ad uses a before/after rhetorical format ("How did you make our dull looking car so beautiful?" / "I SIMONIZED IT") to promote the product's transformative powers. The page also includes **literary reviews** by Baird Leonard discussing recent novels, and a remarkable **tobacco advertisement disguised as reader mail**. A supposed college graduate writes to Larus & Bro. tobacco company claiming pipe-smoking with their "Edgeworth" brand was the most useful thing he learned in college—more valuable than football or languages. This satirizes both college education's questionable value and aggressive early 20th-century advertising tactics that fabricated "authentic" consumer testimonials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
32 Life How did. you make our dull looking car so beautiful?” “I SIMONIZED IT” to have a dull neglected looking car. SIMONIZING easily and quickly removes all stains, discolorations and restores the luster. SIMONIZING is ina class by itself. Save time and money b insisting on SIMONI THE SIMONIZ CO. 2116 Indiana Avenue, Chicago NEW YORK LONDON PARIS. Life and Letters (Continued from page 22) interested public opinion in the faint smell of drains that is wafted through the Sistine Chapel”; and had the sense to send to Berlin for | a doctor when an oak forest fell ill in | the Borghese Gardens. All of these worthy activitics against the most sumptuous and frivolous — back- grounds, some of them “in rooms which, though the originals of hun- dreds of bad copies on Long Island, were here the secret shame of their owners,” whose ideal residence was a hotel on the Embankment. An in- teresting parade of personalities, from the Princess d’Espoli, in whom “there was something that a little prevented her making friends; namely, intelligence,” to Dame Steuert, who “scemed to be forever surrounded by a ballet of curates and widows who, at her word, rose and swayed and passed the scones.” And all of it lightly presented by a young man who most certainly knows where to look for his material and how to whip it into shape for jaded customers. OT SATURDAY,” by Harvey Fergusson (Knopf), is a tale of woman, the huntress. Its setting is a Southwestern town where eli- gible young men are virtually non- existent, and its plot is concerncd with the sardonic attempt, the action of which covers only a day, of a per- sonable young woman to land as a husband an Eastern visitor who will take her “‘out of it all” to a civiliza- tion of bright lights and butlers, She is a heroine with an amazingly natural faculty for dramatizing her- self, and with the philosophy to re- | flect that “if she had done everything | she got credit for, life wouldn’t have been so dull.” It is only after the pitiful fiasco of her day's effort that she recklessly commits one of the in- discretions for which she has been getting credit. When her Easterner came back the next morning to dis- count the seeds of doubt which had | been sown in his soul by jealous rivals,and proclaimed, “I don’t believe a word any one says about you... . Ruth, I know you're good!” I turned hopefully to the next page, but all I found thereon was some Italic be- ginning: “The type on which this book has been sct is based on the de- sign of William Caslon,” ete. So the reader will have to figure out Ruth’s future for himself, “Hot Saturday” is a good piece of work—what Miss Loos’s Lorelei might consider “quite a little con- tribution” to American fiction. Baird Leonard. Is This Tobacco a Part of Every ‘College Education? Considering the recent discussi: and con on the value of college educa- tion, it is interesting to hear from an old graduate who found at least one subject useful in later life. That was pipe-smoking. Read his letter: Larus & Bro. Co. Richmond, Va. t college that I learned to smoke . Of course I also learned a few other things at college. as to play football. Another was to study t dead languages. Now, fifteen years later, I have given up football and studying dead lai but have not set given up smoking Edgeworth tobacco. It was a sort of tradition for each fellow as he threw off the toga of boyhood and symbol of Being fortunate enough to enjoy th passing mildness and sweetne worth right at the threshold of his sm ing career, each young fellow as a gene rule found any other tobacco unsatisfy and adhered to Edgeworth year after year When I have met some of them many years after I have often inquired: “Still smoking Edgeworth ?* invariably the answer has b I like it better than any got a very pleasant flavor. And it’s ; it never burns the tongue.” (signed) Frank H. Wilson. Let us send you free samples of Edgeworth so that you may put it to the pipe test. Ifyou like the samples, you'll like Edge- IGH GPAGH worth wherever and D whenever you buy OPRULBYE efor it never changesin quality. Write name and dress to Larus & Brother Company, _ 16-U S. 21st Street, Richmond, Va. We'll be grate- ful for the name and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. To Retail Tobacco Merchants: If_your jobber cannot supply you with Edge- | worth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edgeworth Ready-Rubbed for the same price you would pay the jobber. Richmond, Va.—the Edgeworth { On your radio—tune in on WRVA, } Station. Wave length 236 meters. comicbooks.com