Life, 1926-09-02 · page 33 of 41
Life — September 2, 1926 — page 33: what you’re looking at
What you’re looking at
This is a **Gillette Safety Razor advertisement**, not satire or a political cartoon. It appears in Life magazine (likely 1920s-30s based on style). The ad uses a credibility strategy: it claims that 222 out of 325 bankers prefer Gillette razors. The logic is that bankers are known for careful judgment and accuracy, so their preference endorses the product's quality. The illustration shows two well-dressed businessmen in conversation—likely representing bankers—discussing the razor in a professional office setting. The displayed razor set at bottom-right shows pricing ($5-$75 depending on plating). The appeal is to aspirational middle-class masculinity: if prestigious bankers trust Gillette for a "smooth, comfortable shave," ordinary men should too. This is straightforward **product endorsement advertising** leveraging professional authority, not political commentary or humor. The "New Improved" Gillette branding suggests the company is marketing an updated model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a NET Re at iBiarsearS Terao eS2kFr8 ake 2assa SPP SPS Ga °The New Improved G 1 | | et SAFETY<@iit RAZOR RAZOR O F THE WORLD T H 222 out of 325. Bankers express the usual preference—Gillette E QUALITY BANKERS are famous for accuracy of judgment; their whole training and experience have taught them to be sure before passing an opinion. So when actual interviews disclose that out of 325 bankers, 222 name the Gillette as the means they take to a smooth, com- fortable shave, it is another proof that, based on the perfection of its shaving service, Gillette pre-eminence is an indis- putable fact! Whether you have a beard “like wire” or as soft as silk, your GOOD shave will become a PERFECT shave if you read “Three Reasons” —a new shaving booklet just published in a new edition. A postcard request and we'll sladly send you a copy with our compliments. * GILLETTE SAFETY RAZOR CO. BOSTON, U.S.A. $5 0 $75 The New Standard In Gold Plate, $6. In Silver Plate, $5. te comicbooks.com