Life, 1926-09-02 · page 3 of 41
Life — September 2, 1926 — page 3: what you’re looking at
What you’re looking at
This page is primarily **an advertisement**, not a political cartoon. It announces Chrysler's adoption of Budd-Michelin all-steel wheels across its car models (the "50," "60," "70," and Imperial "80"). The ad emphasizes practical benefits: improved safety, easier tire-changing, and enhanced durability. It notes these wheels were already used by Rolls Royce, Delage, and other quality manufacturers, and were adopted by the French government for military transport during World War I. The imagery shows the wheel design and mentions "five wheels per car" as standard equipment. The Budd Wheel Company, based in Detroit and Philadelphia, is credited as manufacturer. This represents typical 1920s automotive advertising highlighting engineering innovations as competitive advantages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VOL LXXV No 142 SUNDAY JULY CHRYSLER adopts BUDD-MICHELIN wheel equipment on all models... Budd-Michelin All-Steel Wheels | car's appearance from the rear. proved by the Undererivers’Labore: | withthe tnt te ewe Offers demountable steel discs on the “50”, | fms’ “fun costes ecae searing ie cap acts revel the the “60”, the “70”, and the Imperial “80”; me rosds acar the (ront In Prance made | place, "This operation. tober ‘suey now on display in show rooms. then bad betore been renga ordinary Sy apeme New wheels bring greater safety, cleanliness, | prosiems of wartime transportation eee sete cent make tire changing easier, and enhance] .rtsces'ct Bodd sickne Wikes, | Sey “eaned: snd tend 10 seep beauty of car. clean strenmiins appealed” f0| gp TRY AY, thé lst sep i brnging Eagan uct uy manatee | Garabiny ef alate constrechon The Chrysler organization, noted for progressiveness has | wed on more than half the cars in tase, pili oconinecig Vogtle scored again through the announcement that Budd-Michelin | ts "Ralls Royent Delage Panbanee train safer than in his own bome. All-Steel Wheels have been adopted as equipment on all models | Prudset,, Renault. Fiat. and Isotta- Praschint of the four types of Chrysler cars—the "50", the “60", the| These wheels also won immediate "70", and the Imperial "80" recognition in America, and are now used on a dozen American makes This will be good news to the large body of motor car buyers 4 : Five wheels per car who are alive to the advantages of all-steel construction, and Rich eet at: Bats Michelind (oe have followed its progress during recent months. In many eyed ‘an extra wheel that carries respects the structure of the wheels is most vital to safety, as | She spare ttt [8 usually mounted the collapse of a wheel, in skidding against a curb, or in a| ™#ch to the attractiveness of the collision with another car, is a mishap that no motorist cares to face. 5 an hiladelphia manent ret anna” | PRISER Detroit | “” comicbooks.com