Life — September 2, 1926 — page 3: what you’re looking at

What you’re looking at

# Content Analysis This page is primarily **an advertisement**, not a political cartoon. It announces Chrysler's adoption of Budd-Michelin all-steel wheels across its car models (the "50," "60," "70," and Imperial "80"). The ad emphasizes practical benefits: improved safety, easier tire-changing, and enhanced durability. It notes these wheels were already used by Rolls Royce, Delage, and other quality manufacturers, and were adopted by the French government for military transport during World War I. The imagery shows the wheel design and mentions "five wheels per car" as standard equipment. The Budd Wheel Company, based in Detroit and Philadelphia, is credited as manufacturer. This represents typical 1920s automotive advertising highlighting engineering innovations as competitive advantages.