Life — August 26, 1926 — page 39: what you’re looking at

What you’re looking at

This is a **1926 advertisement for Fisk Tires**, not political satire. The image features the famous "Fisk Boy" mascot—a recognizable character from Fisk's advertising campaigns—depicted as a cherubic figure in nightclothes holding a candle and basket. The sign reads "Time to Re-tire? Get a FISK," a pun playing on "retire" and "re-tire" (replace tires). The boy is accompanied by a dog, and the scene suggests nighttime, evoking the company's iconic "Time to Re-tire" slogan that became their trademark marketing message. This is **corporate advertising**, not political commentary. The Fisk Boy became one of early 20th-century advertising's most recognizable icons.