Life, 1926-08-19 · page 25 of 37
Life — August 19, 1926 — page 25: what you’re looking at
What you’re looking at
This is primarily a **Frigidaire electric refrigerator advertisement**, not political satire. The small circular inset labeled "This modern ice man calls once with Frigidaire—and the ice stays always" references the **transition from manual ice delivery to electric refrigeration**. The joke targets the traditional "ice man"—a real occupation where workers delivered large blocks of ice to homes for ice boxes. The ad's point: with Frigidaire, you no longer need frequent ice deliveries; the appliance makes its own ice automatically. The main image shows a modern family using their new electric refrigerator, positioned as a technological advancement that eliminates dependence on outside suppliers. For contemporary readers, this represents the early-20th-century shift from hand-delivered ice to electric cooling—a genuine disruption to the ice delivery industry. The ad emphasizes economic advantages (lower operating costs than ice) and modernity, appealing to consumers seeking independence and convenience. This is purely commercial messaging, not editorial commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oe 2 eT Tao e | This modern ice man? calls once-with Frgidane~ Vand the ice stays always Frigidaire is Economical Refrigeration HE first cost of Frigidaire Electric Refrigeration is sur- prisingly low—its operating cost isusually less than the cost of ice —and, because it is constantly dependable, it saves food that § would otherwise be wasted through spoilage. With Frigidaire in your home you will be independent of out- side ice supply. All your foods will be kept colder, better and longer. You will have an abun- dance of ice frozen from your own pure drinking water—and many new frozen desserts made for you by Frigidaire. You will be sure of all these advantages if you havea genuine Frigidaire. The name and re- sources of GeneralMotors—the guaranty of Delco-Light Com- pany—theendorsementof more than 200,000 Frigidaire users— these are your assurances of de- pendability, economy, durability, value. Visit the nearest Frigidaire display room today. See the beautiful new metal cabinet Frigidaires which are finished in white Duco and lined with seamless porcelain enamel—or the Frigidaire mechanical unit which can be installed in your present ice-box. Find out how little Frigidaire costs and how easily you can buy it on the General Motors deferred pay- ment plan. Or, if you prefer, mail the coupon below for the Frigidaire Catalog. DELCO-LIGHT COMPANY Subsidiary of General Motors Corporation Dept.V-35, DAYTON, OHIO The world’s largest builder of electric refrigerators Be sure it isa daire ° of General Motors Nei idaire DELCO-LIGHT COMPANY, Dept. V-35, Dayton, Ohio Please send me a copy of the Frigidaire Catalog. Address. comicbooks.com