Life, 1926-08-12 · page 27 of 36
Life — August 12, 1926 — page 27: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or editorial content**. It's a full-page Eastman Kodak Company advertisement promoting the Ciné-Kodak home movie camera system. The page markets consumer filmmaking as an accessible luxury. The visual shows film strips displaying domestic scenes—vacations, children playing, golf, picnics—emphasizing that ordinary families can now create their own movies using the affordable Ciné-Kodak camera and Kodascope projector. The pitch emphasizes democratization: movie-making is no longer expensive or professional-only. The complete outfit costs as little as $140, with film finishing included. A secondary section mentions professional-quality rental films available through "Kodascope Libraries" for those wanting pre-made content. There is **no political cartoon or satire** here—it's straightforward product marketing aimed at middle-class consumers in the early home-cinema era, positioning Kodak equipment as essential for capturing family moments.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Make a Movie of it with a Ciné-Kodak EW, Eastman equipment presents you with a new pleasure — movies you make yourself. The camera is the Ciné-Kodak and it’s as easily worked as a Brownie. Press the release—the spring motor starts and the movie’s in the making. The projector is the Kodascope. Turn on the switch and you're seeing the action over again on the screen. Werks at oe leet Vacation adventures, the children at play, ” “““ Meh Ed’s golf, Mary’s dive, the roadside picnic— but you know the things you'd like pictures of—now that the magic of movies is yours. Nor is this new sport expensive— quite the contrary. The cost as compared with ‘‘standard’’ movies has been cut about five-sixths. Safety film is used and the price includes finishing by . Eastman experts in East- weris at watt man laboratories. Reh ae et Professional Movies, too "THERE'S fun enough in your own Write for beater et movies, but the sport doesn’t stop pista Putten Pic, te. Kodascope Libraries rent you turcs the Kedak Was! reasonably froma choice of over 400 } sjects, feature photoplays, dramas, comedies, travel and animated car- toons so that your program may have the professional touch when you want it. The Ciné-Kodak Model B, with Kodak Anastigmat f. 6.5 lens, is priced at $70; with Kodak Anastig- .5, at an even hundred. The Kodascope Model C projectoris$00. A complete outfitnow—Ciné-Kodak, Kodascope and screen—as low as 8140 ‘The thousands of Kodak dealers are now prepared to dem- onstrate the Cing-Kodak. If your dealer is not yet ready, write us for Ciné-Kodak booklets. If it isn't an Eastman, it isn't a Ciné-Kodak. To shew the movie, just turn om the ‘rettch, Eastman Kodak Company, Rochester, N. Y., Te Kodak City comicbooks.com