Life, 1926-08-05 · page 30 of 41
Life — August 5, 1926 — page 30: what you’re looking at
What you’re looking at
This page combines editorial content with period advertising, centered on early 20th-century concerns about public health and charity. **Main Content:** The left side features "We Hold Out Our Hat," a fundraising appeal for **Life's Fresh Air Fund**—a real charitable program that sent poor urban children to the countryside for holidays. The article appeals to readers' philanthropic instincts, noting the fund has aided nearly 49,000 children over 39 years. Accompanying this is a list of donations ranging from $1 to $100, documenting contributors' names and hometowns. **The Satirical Element:** The framing article "The Truth Is—" mocks men's vanity about shaving, arguing men care less about getting a good shave than *appearing* to. It then pivots to promote **Fougere Royale Shaving Cream** as the solution—a classic advertising strategy: identify a problem (men's discomfort), frame it as shameful, then sell the remedy. **Advertisements:** The right side showcases **Forhan's For The Gums**—a dental product addressing "unhealthy gums denoted by tenderness and bleeding"—and the **American Kennel Gazette** subscription offer. For modern readers: this reflects 1920s-era direct advertising mixed with genuine charitable appeals, where personal grooming anxiety and pet care were emerging consumer concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life We Hold Out Our Hat = (Continued from page 26) | Unhealthy guns denoted one child can be strengthened and | May @eadn tle gieownll bleeding heartened and guided for another . year’s battle with the slums. Less than that, anything less, mind you, will be a real philanthropic deed, l JNHEALTHY too, in that any amount goes to make — soil kills theber up the sum necessary for one child's | \ piwbestl Us: holiday. 1 ah Po ber cfc Ts So, we hold our hat out for these | Keep theteeth sound poor little ones! Please, please drop keep the gums wel something in it. L. A. F. 4 Yoni of me which aff : ar vrbich aft Lire's Fresh Air Fund H : cout of feypes. ‘over forty. Live's Fars Ain Funp has been in opera- d @ tion for the past thirty-nine years. In that time it has expended $322,822.71 and has given @ happy holiday in the country to 48,647 poor city children, — Terenty dollars, approrimately, pays for such 3 4 4 4 ° @ holiday for some poor child from the crowded, > Contributions, 1 are acknowledged in 4 i i coms enya . Live about three weeks after their. receil q is. Men are not so much interested in should be made payable to Live's 4 4 We To avoid Pyorthes, Fexp, and sent to $98 Madison Avenue, d i why they get a good shave as they York, visit your dentist fre i : —— / } quenily for t200h and are in getting one. Previously acknowledged «$7,784. tod peopl sey tad The truth is that no man enjoys Meo Bs be Ve De Hare, tas. : Gums. rae nari : Forhan's for be shaving; it's work. But more and é qe: more men are making the job easier by using Fougere Royale (Royal Bs Fern) Shaving Cream—the new way pci SOY e }) sstenly. | Ordean to a cleaner, quicker, more com- hiner AY Near 2 | PREPARED FORTHE thes. Foran’ wl fortable shave. Elinor | Patchogue PRESCRIPTION Rew Neches | DENTAL PROFESSION “Redmond, New W. Simpson, New You will quickly recognize the plus quality of Fougere Royale once you get it on your brush. Dozens "A = iti M. Middieto : consult a dentist of these better shaves are waiting for SOR, Cee nines cones denen youin the 50-centtubeat your drug- George ‘A. Arlingt ass. . aif) cial treatment gist. Orwewill introduce youtoten iB memory of Helens, Bor prd te nh of them in the trial tube fora dime Frederick L.” Holman,” Merchanty 10.00 ae if you will send the coupon below. Keats i en) red Baoan Dos » Jr, & Vriscilla Clark, Pat- FORHAN CO, 10.00 New York Rernice F ge, NJ. 10.00 Bl Forkan's, Li. | s a A friend, Orr’s Island, M 15.00 Montreal Ol Cre O (Gf (Z Ella G, Sowers, Mangor, Me... 10.00 J.B. Morris, Jr., Saugatuck, Conn 15.00 —— Fimma A. Neder, Cape Porpoise, Me. 10.00 Julia R. Foster, Clifton, Cinn., 0, 10.00 Shavin Cream Kobert Mousum, Cleveland... 32°. 20.00 , ‘ g Masters Edward & Woodward “Roe, Give Your Dog a Square Deal! Ht, I. Green, St. Louis, Mo. ee 20.00 W. IL. Morling, Emmetsburg, Iowa. 10.00 Sbevtag Cream 900 > CC. Katleman, Omaha, Neb.. 10.00 READ THE AMERICAN ing Cream, 306: i seer ; : joepded rdor Stick, Elizabeth Cook, Wheeling, W. Va. 5.00 KENNEL GAZETTE Pye Taleo, $1.00" Annie B. Wilson, Wheeling, W. Va 15.00 8 aohin’ @ Wood,’ New Vork : IT TELLS YOU HOW TO KEEP Mary I, Moun : Eau Vegetale, $1.23; sii a y I, Houston, Mountain Lakes, irey Hoyt, New York Facial Soap, 30, . Mauch ‘Chunky F HIM WELL AND HAPPY Harry Furniss, Jr., Velham, N.Y In memory of William H. Langiey, k . No lover of a dog should be without the Gazette Mito oe ie vee: yl The Gazette is the most beautiful, William Osgood Morgan, New York.: r complete, interesting and authentic M. H, Zacharias, Detroit 2 dog magazine published. It con- ie y work. « gree : tains each month fact, fiction and Starling W. Childs, New York. : Morag as re Helen, Murray & Billy Johnston, New beautiful illustrations. It is pub- Haven, Conn, .......- naa lished by the American Kennel Club, Mrs G. Dana Wamer, Naugatuck, the governing body of dogs. 339 West 45TH Street, New York Cry lie Cnattes: T.\Craneh,, Rockestr, It sells for SOc per copy I want to try Fougere Royale Shaving Mrs. : Harps. $4.00 per year i m Me. . f Cream. Here is my dime. ii Greenwood, Ashburnham, EVERYONE WHO LOVES DOGS Mass. . Name— H. Prentiss, New York. _ Oren Rost Rowe Vokes SHOULD READ THE GAZETTE Subscriber, Bangor, Me...... 1.00 Advis 4 fia "Francs Bags, “Greeawich, ORDER YOUR COPY TODAY . 100.00 AMERICAN KENNEL CLUB, — 1200R, 221 Fourth Ave., New York City $8,818.88 comicbooks.com