Life, 1926-08-05 · page 29 of 41
Life — August 5, 1926 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine, page 21. The page promotes the **Chrysler Imperial "80"** sedan, showcasing a sleek 1920s-era car in an idyllic countryside setting. The ad emphasizes engineering innovations in **suspension and shock absorption**: specially designed springs, rubber mounting blocks, and frame brackets intended to eliminate road vibrations and noise. The sales pitch targets affluent buyers seeking luxury and smoothness, promising a "new conception of riding luxury" with speeds up to 80 mph. Pricing ranges from $2,495–$3,595 (substantial sums at the time). There is no satirical content here—this represents typical 1920s automotive advertising, highlighting technical specifications as status markers. The idealized landscape and well-appointed vehicle reflect period consumer aspirations for comfort, speed, and modern engineering.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Final Perfection of Riding Easement In the Imperial “80” Chrysler engineers have given owners something more than ordinary roadability. They sought for easement of all riding disturbances under all conditions and speeds and over the most difficult roadways. This they accomplished by revolutionary principles of shock absorption—special Chrysler-designed spring mounting — long, almost flat springs parallel to the wheels to prevent sidesway—spring ends anchored in specially molded blocks of live rubber, and these in turn securely held under compression in’ malleable brackets at the frame ends. These live rubber blocks effectively in- sulate these springs from the frame and absorb all road shocks and road sounds. They also eliminate annoying squeaks and rattles and do away with the need of lubrication. We are eager that you ride in a Chrysler Imperial “80”. Frankly, the results will amaze you. For you will experience a new conception of riding luxury —unsurpassed speed ability even to 80 miles and more an hour plus a balanced buoyancy of motion beyond comparison or precedent. Eight superb body styies at new low prices, $2495 to $3595 f. 0. b. Detroit CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO yr mperial (\0 comicbooks.com