Life, 1926-07-22 · page 33 of 37
Life — July 22, 1926 — page 33: what you’re looking at
What you’re looking at
This is a **Frigidaire refrigerator advertisement**, not political satire. The page promotes electric refrigeration to American consumers, likely from the 1920s-early 1930s. The illustration shows a man delivering ice to a woman at home—a reference to the obsolete "ice man" profession. The ad's key message: buy a Frigidaire, and you'll never need the ice man again. The jingle "calls once—with Frigidaire—and the ice stays always" means the refrigerator provides perpetual ice-making, eliminating the need for regular ice deliveries. The ad emphasizes that over 200,000 users already own Frigidaires and praise their convenience and economy. It warns buyers to verify they're purchasing a genuine Frigidaire (made by General Motors' Delco-Light Company), not a counterfeit, suggesting brand confusion existed in the emerging refrigeration market. The pricing ($245 and up) and installment payment options indicate this was a luxury appliance being marketed to middle-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pp uu This modern ‘ice man™ calls once - with Frigidarre - and the ice stays always There is a wide range of Frigidaires built complete with metal cabinet, finished in white Duco, lined with seamless porcelain enamel. They are priced as low as $245. Frigidaire mechani- cal units for installation in the standard makes of ice- hoxes, as low as $190. All prices f. 0. 6. Dayton. Any Frigidaire may be purchased on the GMAC deferred pay ment plan. Be Sure it is a Frigidaire! ERE are now more than two hundred thousand users of Frigid- aire Electric Refrigeration. And these users are telling their friends and neighbors that Frigidaire has brought to their homes and places of business a measure of convenience and economy unequaled by anything they have ever known. You have heard of Frigidaire—of the constant, dependable and_eco- nomical service it renders, of the better way in which it keeps all foods, of the convenience of the ice it makes and the desserts it freezes. You are probably thinking now of electric refrigeration for your own home. Be sure, when you do buy, that you get a genuine Frigidaire. Look for the name itself—you'll find it on every Frigidaire. It identifies the product of General Motors. It is your assurance that you will enjoy the combined advantages which only Frigidaire can give. DELCO-LIGHT COMPANY, Subsidiary of General Motors Corporation, Dept. V-34, DAYTON, OHIO rigidaire ELECTRIC REFRIGERATION BE SURE IT /S A FRICI IRE ~ PRODUCT OF CENERAL MOTORS comicbooks.com