Life, 1926-07-22 · page 32 of 37
Life — July 22, 1926 — page 32: what you’re looking at
What you’re looking at
This page contains **advertising and literary content**, not political satire. The dominant element is a **General Tire advertisement** featuring a car and movie-theater setting with the slogan "It's the second 10,000 miles that makes the big hit." This is a straightforward commercial pitch emphasizing tire durability and value—typical 1920s automotive marketing. The right column contains two separate pieces: 1. **"Life and Letters"** — A book review by Baird Leonard of P.C. Wren's novel "Beau Sabreur," a sequel to "Beau Geste." The reviewer describes adventure fiction set in French North Africa involving the Foreign Legion, Saharan settings, and romantic intrigue. 2. **"One Man's Luck"** — A humorous dialogue (by Bill Sykes) about a man's vacation, where he admits to jury duty rather than a beach trip, having concealed it from his wife. The joke plays on marital deception and the unexpected pleasure of escape. No political cartoons or caricatures appear on this page. It's primarily commercial and entertainment content typical of Life magazine's mixed format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TIT It’s the second 10,000 miles that makes If you want to join that big group of car owners who are enjoying an extra advantage on every point of tire service, get going on Generals. Almost unbelievable mileage has had a lot to do with the big swing to General, but there are many other advantages that make Gen- eral stand out among tire values today. Using only the purest friction rub- ber in generous quantities reduces internal heat and wear and assures the big hit | | | not only the longest possible tire | wear, but also a worth-while saving in power and gasoline. The extra cushioning of General Tires means | a greater degree of comfort and | safety, in addition to being a de- cided factor in longer car life, Talk to the General dealer. He can arrange it so that in chang- ing to Generals you won't sacri- fice the unused mileage in your present tires. * © * Get going on Generals now. rene THE GENER TIRE BUILT IN AKRON, OHIO, BY THE GENERAL TIRE AND RUBBER CO., Life and Letters (Continued from page 22) two great creative geniuses, now married to each other, get from glit- tering hotels and dressmakers’ ap- pointments. ERCIVAL CHRISTOPHER WREN has followed up his pop- ular “Beau Gest with “Beau Sabreur” (Stokes), interpreted ina sub-title as being “out of the unfin- ished memoirs of Major Henri De Beaujolais of the Spahis and the French Secret Service,” so those who are eager to continue the excitement in Africa which the former romance afforded may do so on or after July 28, the date of publication, Never having read “Beau Geste,” I cannot say whether this sucecssor is up to its standard, but I can vouch for the fact that Mr. Wren starts his hero at the bottommost rung of adven- ture’s ladder by making him a rol- ontaire trooper in the Blue Hussars, thrust into the guardhouse on the opening page with rats gnawing his hair and drunken fellow-prisoners contributing less than the dust to his aid and comfort. Soon comes the mission to a S an out- post, with a lovely American girl to be rescued from bloodthirsty Arabs, and an Emir and a Sheik stirring up the plot in a fashion which, if you are to be let in on it later, is no- body’s business at the moment. Baird Leonard. One Man’s Luck “WHAT kind of vacation did you First time didn’t have to buy and we lot of trick clothes. I didn't | to get baked on a beach, or hike twenty miles to have something to brag about, or pretend that I was at home on a horse, or fight a million mos- itoes to get a six-inch fish, or—" What did you do “Not much of anything. Just sat around, talked with the finest bunch of men I ever met, ate the best of food and got paid for it.” “Kidding mi o. And on top of all that I d poker every night and didn’t quit till I felt like it.” “Yes, you did! What did your wife have to say about it?” “She wasn’t with me. “You think I'll swallow that?” “Don’t mention it to a soul and I'll tell you. I had to pull some strings to work it and she'd kill me if she ever found out. She ma arrangements to go to the beach : I got a summons to serve on the jury.” Bill Sykes. however, comicbooks.com