Life, 1926-07-22 · page 27 of 37
Life — July 22, 1926 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather a **full-page advertisement** for Coty brand rouge makeup, appearing in Life magazine (1926). The page features: - A sketch portrait of a woman's face by illustrator Charles Dana Gibson (famous for his idealized "Gibson Girl" drawings) - Marketing copy claiming Coty's eight rouge shades match "every woman of every type," with colors formulated to appear like natural skin flush - A product photograph showing the palette of rouge colors - Available shades listed: Capucine, Brugnon, Geranium, Rose Naturel **For modern readers:** This exemplifies 1920s beauty advertising that emphasized cosmetics as enhancing natural beauty rather than transforming it—note the language about "fresh flush of the skin itself." The Gibson Girl association lent prestige. The eight shade range was a selling point suggesting inclusivity for different complexions, though viewed through a 1920s lens that likely meant lighter skin tones only.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"ROUGE LES PASTELS COlY C4 Peved ws lovele: est, or art tz ! ws perfection — one cannot tell the difere nce with the new COTY Rouges s Soned in eight artistically corre “cl shades, so that &t ery woman of every lype may have the one hario- nous lo her beauty Slade so exceedingly fine that they seem the fresh ft 2 flu shof the skin wself ——=, | = | “ROUGE” et booklet illustrated by CHARLES DANA GIBSON marled upon reguest COT Yim 714 Gifth Beenue, New _Sokt and dark : Ds ee eer shades of~ CAPUCINE BRUGNON GERANIUM ROSE NATUREL Address "Dept, L 7-22" COFTICHT 1926, BY COTY, INC, comicbooks.com