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Life, 1926-07-15 · page 33 of 37

Life — July 15, 1926 — page 33: what you’re looking at

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Life — July 15, 1926 — page 33: Life, 1926-07-15

What you’re looking at

This page contains three satirical pieces typical of 1920s Life magazine: 1. **Glo-Co Hair Dressing Ad**: A testimonial ad where "Craig, a bank teller" claims the product is "necessary, like the comb and brush"—satirizing how advertising uses ordinary endorsements to make trivial products seem essential. 2. **"The Younger Married Set"**: A humorous anecdote mocking newlyweds. A husband leaves the radio on during early-morning exercise broadcasts; their cook hears a man's voice commanding "lie down on the floor," assumes impropriety, and quits. The joke satirizes both the absurdity of radio programming and the servants' interpretive mishap. 3. **"Why Pay to Advertise?"**: A small child, supposedly lost, delivers an elaborate commercial for a clothier (Isadore Scrynopsky) to the crowd that gathers. The satire mocks commercial opportunism—using emotional manipulation (a lost child) as free advertising. All three pieces ridicule American consumerism and the invasiveness of commercial messaging in 1920s society.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ecre<rae Fw Life eE==——aEeEeEeEnaRS CRAIG, teller, says “It’s a necessary, like the comb and brush’’ he means GLO-CO LIQUID HAIR DRESSING Wrrir Glo-Co Hair Dressing your hair stays well-groomed all day. That's why men every- where keep it on the dresser along with the brush and comb. Just a few drops, and your hair is soft and pliant so you can comb it any way you like. Is a liquid, not a sticky paste or cream. Glo-Co Hair Dressing is great for the scalp too, Stimulates the hair roots to new growth, and helps keep dandruff away. Your doctor would recommend it. If you're much troubled with dandruff, take a Glo-Co treat- ment each week. Apply Glo-Co Hair Dressing to the scalp to soften the scurf; then wash with Glo-Co Shampoo. The cleansing, antiseptic lather of this mar- yelous shampoo frees the scalp from dandruff and bacteria. After the shampoo, comb your hair with GloCo Hair Dressing to keep it in place. Sold at drug and department stores and barber shops. If your dealer cannot supply GloCo Hair Dressing or Shampoo, a full-sized bottle of either will be sent for S0c, Glo-Co Company, 6511 McKinley Ave., Los Angeles, California. Rondeau of a Heavy Sleeper I! E of dreams, I come to you htly: Iam of the few Pensioners who never miss The profound luxurious bliss That you offer. I am true Always; there is no one who Can persuade me to go through Any other route than this: Aisle of dreams. How I revel in the blue Haze of sleep! How I do Leap into the night's abyss, Driven by my pillow’s kiss! How I trail the slightest clue! I love dreams. Simonetta. The Younger Married Set (Continued from page 22) broadcasting station we have. “He sat there until three in the morn- Says our news expert, “try- ing for Western stations, until even they got so scarce that he finally staggered up to bed. But he forgot to turn off the radio. In the morn- ing, Hattie, their colored cook, was coming down the stairs when she suddenly heard a man’s voice say, ‘Now lie down on the floor and raise your feet over your head.’ She let out a yell and ran right upstairs to pack. Luther tried to explain that it was only the man who broadcasts the early morning setting-up exer- cises, but Hattic wasn’t going to stand for that. No, sir, she was a respectable girl and no man had ever spoken like that to her before. Isn't it lovely?” It is, and, at the same time, pa- thetic. The Pritchetts are out a cook and, God knows, that is no laughing matter for those that live in the coun- try. But it is, after all, just one of the little tribulations that make up the warp and woof of life’s fas- cinating fabric as woven by the younger—and older—married sets, out our way. Tue Env. Why Pay to Advertise? A LARGE crowd had gathered about the wailing lad. He was a miserable-looking little wretch, not more than seven, and his howls were loud and terrifying. Presently an elderly woman stepped forward and asked soothingly: “What's the matter, child? Are you lost?” The boy sobbed on for a moment, then looked around at the large audi- ence he had assembled. Lifting his voice, he shouted loudly: “Yes, ma’am, I'm lost. Will some- body take me home to Isadore Scrynopsky, the champion clothier of the South End, who is just closing out his new stock of spring suits, neckties, shirts, hats and umbrellas; prices slashed; doors open at 9 a. M. promptly !” Travel Contest AS this issue goes to press, the United States Mail is delivering answers to the Travel Contest in stacks and bales. Many of the answers are elaborately prepared and decorated, and preliminary read- ings of them indicate that the judges will have an cnormous amount of good material from which to select the winners, Announcement of the winners will be made in the August 5th issue. > YE SO | 2 52/e antiseptic Yo An effective tinimem ‘Mtrects, exsen! and totvents. Does not destroy tissue. Ce Young. Int. GLIELD, MASS. U / o> Seer Prompt first aid Asafeguard againstinfectionfrom cuts, scratches and bruises. Apply Absorbine, Jr. promptly for sunburn—instantly soothing, cooling and healing. Quickly reduces the inflamma- tion from insect bites or stings. Gives prompt relief from ivy poi- soning. Keeps muscles limber — takes out the soreness. Always keep Absorbine, Jr. on hand, all druggists, $1.88, 07 postpaid At alt Srna er free trial bots Springfield, Mase. Absorbine Jr THE ANTISEPTIC LINIMENT W. F. Young, Inc, comicbooks.com