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Life, 1926-07-15 · page 32 of 37

Life — July 15, 1926 — page 32: what you’re looking at

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Life — July 15, 1926 — page 32: Life, 1926-07-15

What you’re looking at

This page combines two separate pieces of promotional content typical of early-20th-century Life magazine: **Left side:** A Pepsodent toothpaste advertisement promoting a new "film removal" technology. The copywriting emphasizes a viscous dental film as an enemy to teeth, claiming new scientific methods (through Pepsodent) can remove it, producing whiteness and firm gums. This reflects the era's emergent advertising focus on personal hygiene and modern scientific solutions to bodily "problems." **Right side:** Information about Life's Fresh Air Fund, a legitimate charitable initiative providing summer vacations for underprivileged children in Connecticut camps. The piece solicits donations ($20 per child for an 18-day stay) and lists contributors. It includes a small cartoon showing a child at a golf tee with the slogan "When the sands of the desert grow cold," promoting Reddy Tees golf equipment. The page primarily advertises products and charitable giving, reflecting Life's dual role as satirical magazine and advertising platform. The content is not satirical but rather straightforward promotional material.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

30 FREE-—10-Day Tube Mail the Coupon that makes your teeth look “off color” and invites decay and gum troubles N a few days you can work a trans- formation in your mouth this new way. Dazzling whiteness will supplant that “off-color” look of your teeth. Your gums will become firm and take on the healthy coral tint you envy, FILM... . the trouble maker Run your tongue across your teeth, and you will feel a film, a viscous coat. That film is an enemy to your teeth—and your gums. You must remove It clings to teeth, gets into crevices and stays. It absorbs discolorations and gives your teeth that cloudy, “off-color” look. It is the basis of tartar. Germs by millions breed in it, and they, with tartar, are a chief cause of pyorrhea and gum disorders. New methods remove it. Your Gums become Firm Now, in a new-type dentifrice called Pepsodent, dental science has discov- | ered effective combatants. Their action is to curdle the film and remove it. Gums become firm and of healthy coral color, Mail the coupon. A ten-day tube will be sent you free, FREE Pepsadéent Mall Coupon for10-Day The New-Day Quality Dentifrice Tubeto Endorsed by World’s Dental Authorities THE PEPSODENT COMPANY, Dept. 656, 1104 S. Wabash Ave. Chicago, I, U.S. A, Namo... Address set - Only one tube to a fami! pocn-------------, L---------------4 Lile Lire's Fresh Air Fund (Continued from page 2%) worlds of good for undernourished little bodies and is accomplishing al- most impossible things with the hearts and characters of the children who are sent there. Another Camp, at Branchville, deep in the Connecticut hills, cared for by a trained and sympathetic staff of counsellors and helpers, raters to the needs of the little girls. At both these places this year we are keeping the children for eighteen days each, because we think that— spiritually and financially—a shorter holiday than that means waste. se eighteen days cost, approx- $20 per child. More than that, of course, unlocks more than one door and lets the little prisoners out under the shining sky. Less than that helps to make up the total amount necessary for one child's va- cation money. So, you see, anything you can possibly send us will be re- ceived with deep gratitude. The paramount job at the moment is to open the doors and let the chil- dren out—not only to this summer's glorious sunshine, but to hope and life. A. F. Live's Farsi Ate Fuso has been in opera- for the past thirty-uine years. In. that expended $322,822.71 and has given happy holiday in the try to 48,647 poor y chuldren, ty dollars, approximately, pays for such a holiday for some poor child from the crowded, hot city. Won't you help? Contributions, which are acknowledged in Live about three weeks after t receipt, should be made po; . sit AIR Fun, and sent to $98 Madison A New York, Previously acknowledged . Vincent Astor, New York... Mrs. Charles j. Govern, Rye, Sarah Johnston, Rhinebeck, 3.00 A. Benedict, New York... % 10.00 Edward Prizer, New York 5.00 “As Unto Him weverecreceeeee 3.00 William S. Stone, 1 7:30 Sara Baker, Butfal 34.34 The Rutledge > 10.00 Pa. as “J. BR.” New York 20.00 In ‘memory of Brownie, 20.00 Elizabeth Mobun and Jr., Washington, D. C..... 20.00 Mr. & Mrs. John C. Woodbury, cester, Mass... iersaniee 25.00 Mrs, Bernard R. Green, Washingtor G: sage $.00 William 11. Pruden, 2nd, 3: once ‘ 5.00 Frank Lambert, Brooklyn, N’ 10.00 In memory of’ Fitch W York... Sais $0.00 2 M.S. New York... 10.00 A. G:, “Atlantic City, 10.00 T. Getman, Lyons, $.00 C.W., Brooklyn, n memory of a York ... sees Mrs. Rober toyd, Flushing, N.Y. Helen Ives Driggs, Waterbury, Conn. G. Battle, New York. veleth, Schenectady, N. . R. Gilman, New Haven, Conn. Anna G. uBois, New York. oe Charlotte S. Chapin, Springfield, Mass. Hi. V. Conrad, New York R. C., Buffalo, N.Y. “Anonymous,” Olean, » Rev. James I’. Ware, Drifton, P: Harry H. Cooke, Philadelphia Mrs. R. C, Swayze, Torrington, Conn. Frances Hall Nevin, Radnor, Mrs, Wim. Kommer, C.F, MeLaren, Gle « $4,067.04 100.00 25.00 “ Waen the sands of the desert grow cold.” Ask for Reddy Tees by name. Play the yellow or the red. ‘Both winners, both “Reddy.” Ove piece, and white birch from tip to op 25¢ FOR A* BOX OF 18 The Nieblo Manufacturing Co., loc. 38 East 23rd Street, New York Just stick itin the turf and s-h-o-0-8 Mrs. F, D. Yuengling, Pottsville, Pa, Mrs. Walter J. Denny, Boston E. James Living, Boston, Morley A. Stern, Rochester, N.Y Wright,” Brockton,’ Mass. “W. J.B.” New York... Mrs. Tlunter Brown, New York.. 1 New York. . Philadelphia. :*: Sip, Orange, N. J B. Herslof, West Flora R. Mrs. N? Worcester Proudfoot, Boston. Robert HL. Byles, New London, John J, Pickmam, Lowell, Mass. . ed WV. Rounds, ‘Woonsocket, R. I. ack and Hetty," Beacon, N.Y. From a friend, » In memory of J. E fn memory of one faithful in every tion Of life”. ..secseseeseer eee Mr. & Mrs, Charles C. Tyler, Bridge port, Conn........+. Mrs. ‘Frederick George, N.Y... . J. P, Bassett, Broo Marie C. Zangranc itelen L. Jones, Wianno, . Edwin Treakle, Brooklyn, N. I, E. Butt, Harrisburg, Va Harry Keller, Bellefonte, f Frank Ganoe, Houtzdale, Pa : Rev, and Mrs. Eliot White, New York C. IL. Hill, New York ‘5 Frank G, Smith, New York. Henry W. Banks, Jr., New York. A.V. HL, New York Watertown, 10.00 10.00 1.00 $0.00 10.00 10.00 25.00 $5,340.08 LITERARY PRIZES OF $141,290 Offered for everything from definitions to novels were reported in TH& Waiter (monthly magazine for authors). during the first six months of 1926, with rules and regulations of each contest, Many Other features for writers include technical articles on poetry, story analyses, ete. Clip this advertise- ment and send to Tue Writer, Harvard Square, Cambridge, Mass., for free sample copy. comicbooks.com