Life — July 8, 1926 — page 5: what you’re looking at

What you’re looking at

# Content Analysis This page is **primarily advertising**, not editorial content. It features a "Last Call!" advertisement for Little Blue Books, a series of inexpensive 5-cent paperbacks published by Haldeman-Julius Company of Girard, Kansas. The ad announces a price increase effective August 1, 1926, urging customers to order before the deadline at the current 5-cent price. The bulk of the page lists hundreds of available titles—ranging from practical guides ("How to Write Letters") to literary classics ("Tales of Edgar Allan Poe") to educational works ("History of Evolution"). This reflects the early 20th-century popularity of affordable, pocket-sized educational literature aimed at working-class readers seeking self-improvement and knowledge.